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IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy

IIM Calcutta - Executive Program in Digital & Social Media Marketing Strategy

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Course Highlights

  • Get IIM Calcutta Executive Education Alumni status on completion

  • Participants are selected, based on elaborate selection process and profiling

  • Compulsory Project guided by IIMC faculty & an Industry mentor + 2 Simulations

  • Course Delivery – 16 Week Online (Direct to Device) + 2Campus Visit of 4 days each

Duration: 180 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • The programme will be of interest to an executive or a manager from marketing, product / brand, and sales functions or a marketing analyst or business owner, who is planning to implement digital and social media marketing strategy to create brand awareness, enhance brand recall, generate leads and enhance customer experience.

  • Managers from other functional areas or a non-marketing background with a supporting role for organization’s marketing activities would also find the programme relevant.

What are the course deliverables ?
  • It will prepare you for digital transformation to survive in the new millennium.

  • It will equip managers and practitioners with advanced concepts and practices of digital marketing which will help them contribute directly to overall corporate success

  • Enables superior performance on the job. Exclusive focus on imparting relevant skills for career development.

  • Books, cases and study materials are included in the course.

  • Increased quality of interactions and peer group learning among participants.

  • Pedagogy - The programme will be highly experiential and interactive, comprising group-based or individual participant presentations and discussions, case studies, classroom lectures, simulations and presentations by experts from academia as well as industry.

  • This is a six months programme that is divided into three modules.

  • The online module would be delivered using direct to device mode in about 16 weeks. This would enable participants to attend the programme from the convenience of their homes or offices.

  • The remaining two modules will be conducted as face-to-face classes at IIM Calcutta campus. The durations of the two campus visits would be of 4 days each. The program will begin with a campus visit.

  • Programme schedule - Wednesday & Saturday 6:45 PM to 9:45 PM

More about this course
  • The programme is focused on providing in-depth knowledge in digital and social media marketing & analytics strategy that would help in planning, implementing and measuring the digital and social media marketing activities to create awareness, and ultimately drive sales.

  • This six month certificate programme from IIM Calcutta would hone the general management skills followed by deep diving into the basic and advanced modules of marketing in the social and digital media platforms.

  • The course will focus on sharing the latest trends, best practices and technologies for effective digital and social media marketing.

  • It will provide in-depth knowledge on digital and social media marketing and analytics: how to plan, implement and measure a digital marketing and social media strategy to create awareness, generate leads and ultimately drive sales.

  • The program focuses on marketing strategy and digital strategy and builds on the three pillars of traditional marketing analytics, search marketing and social media listening and analytics.

  • The faculty will focus on the synergy between on-field practice and in-class learning.

  • Applicants should be working professionals/self-employed (Need to produce supporting proof)

  • Graduates (10+2+3 or equivalent). 50% marks [aggregate- considering results of all years (e.g. 3 or 4 together)] recognised by UGC/AICTE/DEC/AIU

  • Minimum 2 years of work experience (full-time paid employment) post completion of graduation in media, advertising, start-ups, social or digital media, e-commerce or related domains.

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