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PG Certificate Program in Marketing & Brand Management

PG Certificate Program in Marketing & Brand Management

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Course Highlights

  • 15 Modules & Sub-modules

  • Opportunity to earn a PG Certificate from MICA & MICA Alumni status

  • 360° View of practical marketing and branding aspect

Regd. Education Provider

Duration: 120 Days

Mode of learning: Online Classroom

Course Overview

What is this course about
  • This program is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

What are the course deliverables ?
  • Get a PG Certificate from MICA

  • Case Studies and Examples from Industry

  • MICA Alumni status

  • Lectures imparted by experienced and eminent professors from MICA

  • Online LIVE Interactive Classes

  • 360° View of practical marketing and branding aspect

  • Sessions on Digital Marketing

Who should do this course ?
  • Marketing managers & Sales Managers with revenue generation responsibilities

  • Young professionals who want to gain deeper understanding of marketing

  • Brand Managers responsible for managing the function

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