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PG Certificate Program in Market Research & Data Analytics

PG Certificate Program in Market Research & Data Analytics

Course Duration 365 Days

Mode of learning: Online Classroom

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Course Highlights

  • 3 days campus visit at MICA, Gain MICA Alumni status

  • Certification awarded by MICA, Ahmedabad

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Course Overview

What is this course about
  • This programme focuses on building a strong foundation in research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

  • It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

  • The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.

  • The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.

What are the course deliverables ?
  • PG Certificate from MICA

  • 3 day on campus module at MICA - Interact face to face with faculty & peers

  • Gain MICA Alumni status

  • Live & Interactive Classes - Comprehensive classroom experience - NOT Recorded Lectures

  • Practical knowledge with use of tools like SAS & SPSS

  • Dedicated Student support

  • Industry interactions

  • Mobile platform enabled

  • Virtual classrooms - active interactions with other fellow students and faculty

  • Convenient weekend schedules

  • Access to the recorded sessions for a specified time

  • Access to course presentations, projects, case studies, assignments and other reference materials on cloud

  • Students can raise questions and doubts either real time during the live class or online through the Cloud Campus

Who should do this course ?
  • Marketing & Research professionals

  • Working executives who require hands on knowledge of statistical tools to perform data analytics

  • Marketers, Business Heads and Business Unit Leaders who wish to rely on scientific approaches to assist in strategic decision making.

  • Young enthusiasts

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