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PG Certificate Program in Advertising Management & Public Relations from MICA

PG Certificate Program in Advertising Management & Public Relations from MICA

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles through real-life case studies & examples.

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Course Highlights

  • Opportunity to earn a PG Certificate from MICA

  • 5 Day On-Campus module: A week of interaction with faculty at the MICA, Ahmedabad campus

  • Agency Client Simulation: Account planning framework and client relationship workshops with Ogilvy

  • Key Topics Covered Including: Basics of marketing, Detailing Advertising & PR, New Media like Social & more

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Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Advertising professionals seeking to build on and refine their advertising strategies

  • Marketing Managers and Brand Managers with revenue responsibilities and responsible for managing the function

  • PR Executives who are keen to understand the new age and emerging trends in this domain

  • Product managers, Service manager

  • Those responsible for advertising, sales and marketing products and services of their organization

  • Individuals aspiring to establish a career in the Advertising and PR domain.

What are the course deliverables ?
  • Opportunity to earn a PG Certificate from MICA

  • On-Campus module at MICA Ahmedabad

  • Gain MICA Alumni status - Be a part of rich Alumni Network

  • One on one interactions - All classes are delivered live by the eminent faculty

  • Lectures imparted by specially selected, eminent, core faculty from MICA

  • Dedicated Student support - Student relationship managers for dedicated support

  • Case study learning - Hands-on learning using case studies, projects and simulations

More about this course
  • Marketing today has truly become a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from. On the other their attention spans have significantly reduced due to clutter, chaos and time poverty. In a scenario like this, advertising and public relations are strategic tools which if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly.

  • Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online post graduate certificate Program in Advertising Management and Public Relations.

  • For Indian Participants – Graduates or Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

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