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Executive Program on Digital & Social Media Marketing Strategy (EPDSMMS) By IIM Calcutta

Executive Program on Digital & Social Media Marketing Strategy (EPDSMMS) By IIM Calcutta

Conquer the Digital World. Learn essentials of Digital Marketing from renowned IIM Calcutta. Enroll today.

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Course Highlights

  • Earn a Certificate from IIM Calcutta on program completion | Designed for working professionals

  • Hands-on learning with Case Studies, Simulations, Project etc

  • Key topics Covered: Principles of Marketing, Search Engine Marketing, Content marketing, analytics, Social Media Marketing etc

  • Extensive Peer Group Learning & Networking Opportunities | 2 On-Campus Immersion Modules

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Duration: 180 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Executives or managers from marketing, brand, and sales functions

  • Marketing analysts, who are planning to implement digital marketing and social media marketing strategies to create brand awareness, generate leads and enhance customer experience

  • Managers who are from a non-marketing background with a supporting role in the marketing activities of an organization

What are the course deliverables ?
  • The programme will be highly experiential and interactive. It will comprise group-based or individual presentations and discussions. Case studies, classroom lectures, simulations and presentations by experts from academia as well as industry will also be held

  • The programme focuses on enabling superior performance in marketing and digital strategy. It builds on the three pillars of traditional marketing analytics, search marketing, social media marketing and analytics

  • This programme will prepare you for digital transformation to survive in the new millennium

  • EPDSMMS programme will provide in-depth knowledge on digital marketing, social media marketing and analytics

  • It will equip managers and practitioners with advanced concepts and practices of digital marketing helping them to contribute directly to overall corporate success

  • It exclusively focuses on imparting relevant skills for career development

  • Project Component - Course curriculum includes a compulsory Project guided by an IIM Calcutta faculty along-with an industry mentor chosen by you

  • Simulation: There will 2 simulations namely, Digital marketing simulation and Social media marketing simulation.

More about this course
  • This programme sets the foundation for specializing in digital marketing and social media marketing strategies. The experts at IIM Calcutta have designed the programme to hone the general management skills of the learners. This would help in planning, implementing and measuring the digital marketing and social media marketing activities to create awareness, and ultimately drive sales

  • Executive Programme in Digital Marketing & Social Media Marketing Strategy builds on the three pillars of traditional marketing analytics, search marketing, social media marketing and analytics. This programme is carried out through interactive sessions and peer-group learning among the learners

  • Duration: 6 months; 2 campus visits of 4 days each

Eligibility
  • You should be a working professional or self-employed

  • You should be a Graduate (10+2+3 or equivalent) with an aggregate of 50%, for example- aggregate of 3 or 4 years

  • The degree should be recognized by UGC/AICTE/DEC/AIU

  • You should have a minimum of 2 years of work experience (full-time paid employment) post completion of graduation in media, advertising, social or digital media, e-commerce or related domains

  • You will be selected based on an elaborate selection process and profiling.

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Curriculum

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