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Executive Programme in Sales and Marketing (EPSM) by IIM Calcutta

Executive Programme in Sales and Marketing (EPSM) by IIM Calcutta

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Course Highlights

  • Alumni status from IIM Calcutta

  • Learning from the best faculty in India and Industry Experts

  • Recognized Certification from the foremost B School in the country

  • Case studies and simulations

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Thank you for allowing me to be a part of this incredible educational journey which I will cherish for a life time. I do really appreciate the quality of service and monumental educational journey I undertook for the last 14+ months my heartfelt thanks to all the IIM-C Professors for pouring into us their wealth of education and experience. This could not have been instrumental without the excellent service provided by Hughes service network and in particular Mr. Yousuf’s excellent teamwork. Again I would like to thank Mr. Yousuf’s leadership and management skills and his team members for going the extra mile in making this journey seamless. Wishing you all many successes and please keep up the good work!

Pradeep Sharma -AVPBroadridge Financial Solutions (India) Pvt Ltd.

Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

What is this course about ?
  • The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing.

  • The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.

  • The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues.

  • The program faculty will focus on synergy between in-field practice and in-class learning.

  • The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

  • Schedule & Duration Schedule Thursdays 6:45 PM – 9:45 PM; Sundays 3:30 PM – 6:30 PM Note: 66% attendance is mandatory per module Duration 1 year Total Numbers of Hours 180 hours on IOL + 7 days on Campus

What are the course deliverables ?
  • The program will help the participant to: Understand & identify the challenges in today’s market place

  • The program will help the participant to: Understand the Conceptual frameworks in sales and marketing

  • The program will help the participant to: Understand Customer and Market Orientation for business success

  • The program will help the participant to: Understanding the roles and responsibilities of a manager dealing with sales and/or marketing

  • The program will help the participant to: Be able to learn how to manage, motivate and lead sales and marketing teams

  • The program will help the participant to: Understand the fundamentals of channel design and development.

Who should do this course ?
  • Junior & Middle level executives looking to making a career in FMCG, Sales and Marketing in Pharma, Banking & Financial Services, Industrial products, Automobile etc.

Eligibility
  • Applicants should be working professionals/self-employed.

  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.

  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

I am Interested

Reviews

Average Rating

4

Based on 21 Ratings

Pradeep Sharma

Excellent Course, Great Experience

Thank you for allowing me to be a part of this incredible educational journey which I will cherish for a life time. I do really appreciate the quality of service and monumental educational journey I undertook for the last 14+ months my heartfelt thanks to all the IIM-C Professors for pouring into us their wealth of education and experience. This could not have been instrumental without the excellent service provided by Hughes service network and in particular Mr. Yousuf’s excellent teamwork. Again I would like to thank Mr. Yousuf’s leadership and management skills and his team members for going the extra mile in making this journey seamless. Wishing you all many successes and please keep up the good work!
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