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Executive Program in Digital Marketing - Batch 03

Executive Program in Digital Marketing - Batch 03

120 Students
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Course Highlights

  • 16 Modules & Sub-modules

  • 64 Hours of Instructor-led sessions

  • Case Studies, GDs and live corporate examples

  • Certification to be provided by IMI

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7 Day Exchange Policy

Duration: 180 Days

Mode of learning: Classroom

Course Overview

What is this course about ?
  • This course is designed to get the student to think like a digital marketing professional, establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing, rise to the challenge of developing strategy to guide tactics and identify data sources that allow you to define and track performance indicators for your digital marketing activities, Learn the dynamics & latest trends in digital marketing, Learn to develop a comprehensive digital marketing strategy & its application, Learn through doing how to use new media such as mobile, search and social networking, Learn the measurement techniques used in evaluating digital marketing efforts, Learn & understand the ethical and legislation impact on digital marketing, Industry-relevant hands-on assignments and exercises

What are the course deliverables ?
  • Case studies

  • Live corporate examples

  • General discussions

  • Learn from business leaders from different industries

  • pre-work and post work component in each module

  • Course delivered through Direct to Desktop

Who should do this course ?
  • Young Professionals with specific roles in Sales, Marketing, Branding, Advertising, Communications and Digital Marketing

  • Senior Professionals who are in key decision making roles in Organizations & Entrepreneurs driving their own businesses

  • Graduates & Aspirants who wish to make careers in Social & Digital Marketing

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Executive Program in Digital Marketing - Batch 03

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