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IIM Kozhikode Executive Post Graduate Certificate in Marketing Management

IIM Kozhikode Executive Post Graduate Certificate in Marketing Management

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Marketing through real-life case studies & examples

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Course Highlights

  • 15 Modules & Sub-modules

  • Convenient schedule for working professionals

  • Certificate from IIM Kozhikode upon course completion

  • 6 days of in-campus sessions at IIM Kozhikode

  • Live virtual interactive learning at a TSW Centre in your city

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Duration: 365 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Graduates with managerial/entrepreneurial/professional experience who want to grow their career in Marketing

What are the course deliverables ?
  • Course covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours.

  • Around 189 hours of learning is through Interactive Learning (IL) platform and around 36 hours of classroom learning through In-campus Module.

More about this course
  • The Executive Post Graduate Certificate in Marketing Management is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Eligibility
  • A Bachelor’s Degree* or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.

  • 3 Years of managerial/ entrepreneurial/ professional experience after graduation as on 20th October 2019 (Last date to apply online for the programme).

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Curriculum

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