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Course Highlights

  • 13 Modules & Sub-modules

  • The Programmes are offered in week-end format

  • Innovative curricula constantly revised and updated to respond to the emerging challenges and changing needs of the corporate world.

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Duration: 365 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • The course is designed for working professionals from the marketing sector.

More about this course
  • Executive Diploma in Marketing Management by Loyola Institute of Business Administration (LIBA) is a structured learning programme in marketing. The programme adopts analytical approaches and contemporary practices of marketing management and helps the participants to applications to learn the concepts of traditional as well as modern marketing. It also focuses on new marketing concepts like Customer Relationship Management (CRM), Retail Marketing, Services Marketing, Digital and Social Media Marketing. Classes will be held at the LIBA Chennai campus, in the evenings from Monday to Wednesday.

  • Programme Deliverables

  • Improve your knowledge on marketing principles

  • Develop a right attitude to remain competitive in area of specialization

  • Stay upfront to meet the new challenges of the industry

  • The applicant should be an Engineering graduate / graduate of Science (Physics, Chemistry and Mathematics) from a recognized University and must have secured a minimum of 50% aggregate marks. Students pursuing final year of Bachelor’s degree are also eligible to apply.

  • Preference will be given to working professionals or those who have any work experience.

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