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XLRI Executive Development Program in Marketing Analytics

XLRI Executive Development Program in Marketing Analytics

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Course Highlights

  • 18 Modules & Sub-modules

  • Certificate of Completion from XLRI

  • Hands on learning with practical examples & exercises

  • Course content & structure by XLRI, Data driven course curriculum

  • Lectures imparted by eminent faculty from XLRI

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Duration: 150 Days

Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Working professionals with roles in Sales, Marketing, Business Development, Retailing, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide

  • Experienced Marketers and Product Managers seeking to use large databases of customer and competitor information to formulate and drive critical marketing strategies

  • Analysts and Executives who wish to apply analytics to data rich environment to seek meaningful and relevant insights

  • Senior Managers and Finance and Account Executives looking to support in key business decisions that influence the revenue prospects of the organization

What are the course deliverables ?
  • Upon completing the course, earn a certificate of completion from XLRI

  • Structure & content of this course has been entirely designed by XLRI

  • Experienced faculty from XLRI and industry experts provide practical insights into everyday issues

  • Learn through case discussions, simulations, exercises and experience of other participants that keep the course relevant to the current business environment and related challenges

  • An entirely data driven course geared to provide hands on exposure to practical scenarios

More about this course
  • This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more “bang for their buck.” The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share etc. are linked to the financial outcomes.

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country

  • Minimum of 4 years of work experience in a managerial role

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Curriculum

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