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EXECUTIVE CERTIFICATION IN STRATEGIC MARKETING ANAlYTICS

EXECUTIVE CERTIFICATION IN STRATEGIC MARKETING ANAlYTICS

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Course Highlights

  • 19 Modules & Sub-modules

  • Easy EMI options available

  • Opportunity to earn certificate of Completion from IIM Rohtak

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Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • TOOLS USED - SPSS and Excel Advance

  • CERTIFICATION FROM IIM ROHTAK - Opportunity to earn certificate of Completion from Indian Institute of Management Rohtak

  • CASE-BASED SESSION - Real life case-based study pedagogy to enhance implementation of theoretical concepts to real life problems

  • INDIA’S TOP FACULTIES- You get to learn from some of the best faculties and experts who, by bringing their prospects into the mix, help learners grow

  • CAMPUS VISIT - We offer blended learning to ensure that you learn, engage and present your projects to your faculty at the campus in the most innovative ways possible

  • WEEKEND CLASS SCHEDULE - Classes are held on weekend so that learning and work can go side by side and it’s easy for working professionals to attend lectures

  • INDUSTRY INTERACTIONS - Industry relevant courses and certificate from premium institute of India empowers a successful career kick start, giving the best career opportunities to students

  • END TERM PROJECT - Project work is an imperative part of the programme as it ensures practical knowledge of all project management tools and techniques. At the end of the term, the Project is presented to Faculty panel at the campus for the final review

  • INSIGHTS INTO MARKETING ANALYTICS - Learn to apply statistical knowledge using prevalent tools and techniques to changing business context

  • Programme Faculty - Dr. S.K Pandey (PROF- MARKETING AREA), Prof. Sumedh Chauhan (PROF- MIS AREA)

What are the course deliverables ?
  • Marketing Professionals

  • CMO's and marketing leads

  • Functional Managers

  • Sales and Marketing Professioanls

More about this course
  • Course Duration - 3.5 months

  • In today’s dynamic environment, consumers’ brand preferences are constantly changing. Therefore, it has become important to figure out the factors influencing consumers’ brand preferences. There could be many more similar complex situations requiring the basic understanding of marketing analytics. Therefore, this course intends to equip the participants with the advanced analytical tools and techniques enabling them to handle the complex marketing problems effectively and confidently. Major Learning objectives include

  • Appreciating the significance of advanced marketing analytical methods for a business enterprise

  • Developing the awareness of various marketing analytics tools, their advantages and limitations

  • Developing the cognitive ability to draw logical implications from the analysis and applying them in business decisions

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