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IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy

IIM Raipur Executive Certificate Program in Digital Marketing & Social Media Marketing Strategy

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners. This course includes Weekend schedule (Learn without quitting job) & Certificate of Completion from IIM Kozhikode.

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Course Highlights

  • 22 Modules & Sub-modules

  • Certificate of Completion from IIM Raipur

  • Experiential Learning

  • Exposure to latest Digital Marketing Channels and Social Media Strategies

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Earn 18%
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Mode of learning: Online Classroom

Course Overview

Who should do this course ?
  • Working Professionals

  • Business Heads

  • Entrepreneurs and Business Owners

  • Early Professionals

What are the course deliverables ?
  • Learn to manage Google Adwords accounts and perform campaign analytics

  • Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact

  • Learn how to develop and execute a successful Digital Media Plan

  • Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real-life scenarios

  • On successful completion, participants will receive a certificate of completion from IIM Raipur

More about this course
  • This course, from IIM Raipur, is designed to give participants a managerial perspective of digital marketing by exposing them to the underlying principles of digital marketing and social media. The course will provide participants with a deeper understanding of various components and channels of digital marketing. Participants will develop sound understanding of digital marketing fundamentals which will allow them to design digital marketing strategies for firms and be able to manage teams of digital marketing professionals – both within the firm and with external agencies.

Eligibility
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline

  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country

  • Proficiency in English, spoken & written, is mandatory

  • Interns & Working Professionals

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