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Enhancing Sales Force Performance

Enhancing Sales Force Performance

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Program Highlights

  • Develop a competitive advantage from sales perspective

  • Avail an early bird discount before Feb 11, 2019

  • Programme to be held at the Indian Institute of Management, Ahmedabad

  • Gain a valuable insight of Enhancing Sales Force Performance

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Earn 18%
Higher Salary

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7 Day Exchange Policy

Duration: 5 Days

Mode of learning: Classroom

Program Overview

What is this program about ?
  • Enhancing Sales Force Performance is a corporate programme by IIM-Ahmedabad, designed for sales professionals. The programme covers the relevant analytical sales management frameworks and explores their application in the real world. The participants are motivated to identify innovative approaches to analyze their salesforces and come up with strategies that work for the businesses to achieve the goals. As a sales manager, it is mandatory to understand the customers, markets, and organizational processes, and this course is designed to help them achieve this feat.
    The programme highlights are

  • Assessing and creating customer value

  • Performance and reward management

  • Building a value-based sales programme

  • Managing and enhancing sales productivity

  • Recruiting and training the salesforce

  • IT application in sales force management

  • Building teams and motivating the salesforce

What are the program deliverables ?
  • Develop new capabilities apart from reassessing the existing capacities

  • Attract, motivate and retain performers

  • Build cohesive and strong teams

  • Apply knowledge to improve sales productivity and build revenues

Who should Attend?
  • Mid and senior level managers working in FMCG, industrial & financial services, and IT/ITES

  • Marketing and Sales managers working in field sales

  • Retail and category managers

  • CXOs of business units and small & medium enterprises

  • Sales HR managers

Eligibility
  • You should be a graduate/post-graduate from any stream with a minimum of 50% aggregate marks

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