Naukri Learning > Marketing > Digital Marketing > Email marketing

Email marketing Courses, Certification & Training

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E-mail marketing is the act of sending commercial messages to a group of people for the purpose of branding or increasing sales. It is one of the oldest methods in online marketing and is still an effective strategy for businesses to reach out to their potential and existing customers. It can be used to build loyalty, trust or brand awareness among its customers.

Professionals in e-mail marketing can start their career as an E-mail Marketing Executive, Marketing Executive or Digital Marketing Executive, and with the help of a certification, one can move to a Digital Marketing Manager, Marketing Manager, E-mail Marketing Manager or Marketing Analyst position.

Naukri Learning offers a wide variety of online certification courses in e-mail marketing which will help you to become an expert in the field. Some of the other related certification are SEO marketing, mobile marketing, digital marketing or content marketing.

Benefits of e-mail marketing

E-mail marketing is an essential part of digital marketing and it has many benefits, like:
• E-mails are significantly cheaper than traditional mails and other paid online marketing activities.
• Businesses can accurately track the return on investment (ROI) and has been said to be one of the most effective online marketing methods after SEO and SEM.
• Through e-mails, you can connect to an audience, which has already shown interest in your services or products.
• It provides instant impact as e-mails are received or sent immediately; businesses can measure results within a short period.
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Why should you get an e-mail marketing certification?

E-mail marketing skills can vastly improve your professional profile if you are in the digital marketing industry. In addition, according to a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Some of the reasons why you should do a course in e-mail marketing are:
• You can enhance your current profile and resume with a certification. Improve your chances of successfully converting an e-mail marketing interview
• A certification will improve your career. You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get in-depth understanding and hands-on experience in the various methods of e-mail marketing
• Fresh Graduates
• Marketing Executives
• Digital Marketing Executives/E-mail Marketing Executives
• Public Relations Executives

What are the skills associated with e-mail marketing?

• Experience in list building and creating list filters so that the right audience is targeted.
• Good knowledge of the various sections of an e-mail and how to optimise each section for better engagement.
• High-level creativity, analytical and problem-solving skills.
• Proficiency in e-mail designing and development using HTML and CSS).
• Good technical knowledge of various protocols, authentication features and policies associated with e-mail sending and receiving.
• Excellent copywriting and communication skills.
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Career Outcomes

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  1. Certified Email Marketing Masters Course
    758 Students

    Certified Email Marketing Masters Course (CEMM) helps in developing an understanding for the participants that how email marketing can help in reaching and engaging with the prospective clients of any company. It provides a complete insight of email marketing to the participants.

    Online ClassroomExpert
    $ 205 Take this Course

    Email marketing , Marketing , Digital , Advertising , Sales , Digital Marketing

    Brochure Course Selling Partner
  2. Advanced Email Marketing Course
    346 Students

    Email Marketing is a prominent part of online marketing and most organisations use this technique to leverage their marketing campaign strategies. Email marketing will always remain as one of the popular mediums of communication between brands and customers. | This Advanced Email Marketing course has been designed by the expert professionals in the industry and offers a comprehensive learning experience to the candidates | It has quality online learning modules and easy-to-learn study materials | This course will impart the necessary skills and knowledge that will give the learners ability to track and monitor massive influx of emails, and can plan conceptualize and implement the latest marketing strategies into emails | Professionals can gain the requisite skills to be an expert and business owners can increase their customer base with the help of this course

    25 HoursOnline self studyIntermediate
    $ 205 Take this Course

    Email marketing , Online marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

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