Naukri Learning > Marketing > Digital Marketing > Email marketing > Gurgaon

Email marketing Courses, Certification & Training in Gurgaon

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E-mail marketing is the act of sending commercial messages to a group of people for the purpose of branding or increasing sales. It is one of the oldest methods in online marketing and is still an effective strategy for businesses to reach out to their potential and existing customers. It can be used to build loyalty, trust or brand awareness among its customers.

Professionals in e-mail marketing can start their career as an E-mail Marketing Executive, Marketing Executive or Digital Marketing Executive, and with the help of a certification, one can move to a Digital Marketing Manager, Marketing Manager, E-mail Marketing Manager or Marketing Analyst position.

Naukri Learning offers a wide variety of online certification courses in e-mail marketing which will help you to become an expert in the field. Some of the other related certification are SEO marketing, mobile marketing, digital marketing or content marketing.

Benefits of e-mail marketing

E-mail marketing is an essential part of digital marketing and it has many benefits, like:
• E-mails are significantly cheaper than traditional mails and other paid online marketing activities.
• Businesses can accurately track the return on investment (ROI) and has been said to be one of the most effective online marketing methods after SEO and SEM.
• Through e-mails, you can connect to an audience, which has already shown interest in your services or products.
• It provides instant impact as e-mails are received or sent immediately; businesses can measure results within a short period.
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Why should you get an e-mail marketing certification?

E-mail marketing skills can vastly improve your professional profile if you are in the digital marketing industry. In addition, according to a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Some of the reasons why you should do a course in e-mail marketing are:
• You can enhance your current profile and resume with a certification. Improve your chances of successfully converting an e-mail marketing interview
• A certification will improve your career. You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get in-depth understanding and hands-on experience in the various methods of e-mail marketing
• Fresh Graduates
• Marketing Executives
• Digital Marketing Executives/E-mail Marketing Executives
• Public Relations Executives

What are the skills associated with e-mail marketing?

• Experience in list building and creating list filters so that the right audience is targeted.
• Good knowledge of the various sections of an e-mail and how to optimise each section for better engagement.
• High-level creativity, analytical and problem-solving skills.
• Proficiency in e-mail designing and development using HTML and CSS).
• Good technical knowledge of various protocols, authentication features and policies associated with e-mail sending and receiving.
• Excellent copywriting and communication skills.
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Career Outcomes

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