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Effective Sales

Effective Sales

Give wings to your career aspirations in Strategic Sales Management Specialization

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Course Highlights

  • 4 Modules & Sub-modules

  • 22 hours of E-learning content, tests etc

  • Earn a certificate when you complete a course. Get personalized course recommendations

  • Test yourself with graded Assignments and Quizzes with Peer Feedback

  • 20% got a tangible career benefit from this course

  • 20% got a pay increase or promotion

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Mode of learning: Online self study

Course Overview

Who should do this course ?
  • Professionals with some experience in sales, promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future.

What are the course deliverables ?
  • Learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors.

  • The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development.

  • You'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization.

More about this course
  • This is a Strategic Sales Management specialization course which focus on providing conceptual and practical guidance on sales planning and management.
    The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company.
    Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company.

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