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EDP in Marketing Analytics Batch-1

EDP in Marketing Analytics Batch-1


Course Highlights

  • Earn a Certificate of Completion after successfully passing the evaluation criteria.

  • Periodic evaluations built in the form of a quiz, assignment, project, case studies or other objective/subjective assessments.

Duration: 150 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • Working professionals with roles in Sales, Marketing, Business Development, Retailing, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide.

  • Experienced Marketers and Product Managers seeking to use large databases of customer and competitor information to formulate and drive critical marketing strategies.

  • Analysts and Executives who wish to apply analytics to data rich environment to seek meaningful and relevant insights.

  • Senior Managers and Finance and Account Executives looking to support in key business decisions that influences the revenue prospects of the organization.

What are the course deliverables ?
  • Certificate of Completion for participants successfully passing the evaluation criteria. Certification of participation for the rest.

  • The evaluations are designed ensure continuous student engagement with the course and encourage learning.

  • Participants who successfully complete the same along with the requisite attendance criteria, an end course assessment and project work will be awarded a certificate of completion by XLRI.

More about this course
  • This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more “bang” for the buck. The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share, are linked to the financial outcomes.

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