Naukri Learning > > Web Analytics >

Digital Skills: Web Analytics

Digital Skills: Web Analytics

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.


Course Highlights

  • Offered by Accenture Digital Skills

  • Unlimited access to this course

  • A PDF Certificate of Achievement to prove your success when you’re eligible

Duration: 14 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

What are the course deliverables ?
  • Describe what analytics is

  • Explain why analytics is important for business

  • Identify the different types of analytics including descriptive, diagnostic and prescriptive

  • Describe the various web analytics processes and metrics used to measure online success

  • Describe the segmentation process and explain why it is a useful analytical technique

  • Identify the challenges faced by businesses in getting the right data

  • Describe what Google Analytics is and explain why it is a useful tool

More about this course
  • Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

I am Interested


    Enquire Now


    Average Rating

    Write a Review
    CompareRemove All
    Browse Category

    Buy Safely with
    We support secure payment methods


    While Naukri Learning services have helped many customers over the years, we do not guarantee any interview calls or assure any job offers with any of our services.
    The services associated with Naukri Learning are only provided through the website You are advised to be cautious of calls/emails asking for payment from other web sites that claim to offer similar services under the name of We have no associates/agents other than the partner sites that have been specifically named on the homepage of the website We also recommend that you Security Guidelines and Terms and Conditions