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Digital Media Analytics: Using 'Listening Data'

Digital Media Analytics: Using 'Listening Data'

Explore different social listening tools and discover advanced social media analytics.


Course Highlights

  • Access to this course for 4 weeks

  • Offered by Purdue University

Duration: 14 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

What are the course deliverables ?
  • Develop advanced methods to extract and analyse data from social media

  • Identify how API’s can be used to get relevant data to create actionable business insights

  • Explain the differences between mobile analytics and other digital analytics

  • Apply API marketing strategies effectively

  • Describe how mobile marketing strategies work

More about this course
  • On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

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