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Digital Media Analytics: Paid Media

Digital Media Analytics: Paid Media

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics


Course Highlights

  • Digital Certification of achievement

  • Developed by Purdue University , one of the best public universities

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7 Day Exchange Policy

Validity: 14 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

What are the course deliverables ?
  • By the end of this course you will be able to design and deploy a social media ad

  • summarise how to strategically plan a social media advertising campaign and assess the effectiveness of a social media ad

More about this course
  • On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

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