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Digital Marketing Professional Certificate

Digital Marketing Professional Certificate

Mode of learning: Online self study

Course Highlights

  • 4 Modules & Sub-modules

Course Overview

What is this course about
  • The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention

  • Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

What are the course deliverables ?
  • Analyze historical data to create a media plan for the forthcoming quarter

  • Allocate a fixed marketing budget across channels such as LinkedIn, Facebook, Google Adwords, SEO, Email Marketing, etc

  • Then students receive performance data for the quarter to evaluate how their media plan performed

  • Make necessary adjustments and propose an updated media plan for the following quarter

  • Students get an opportunity to analyze digital market channel expenditure and performance data from a large, well-known corporate brand to demonstrate their digital marketing prowess

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Curriculum

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