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Digital Marketing & Metrics Program from S.P.Jain

Digital Marketing & Metrics Program from S.P.Jain

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Course Highlights

  • 480 Hours of Instructor-led sessions

  • Live Capstone Project, track-wise exams

  • 60 days Internship with digital media agencies, consulting firms etc

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7 Day Exchange Policy

Duration: 180 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Effective communication skills

  • Basic understanding of mathematics/statistics

  • Working knowledge of Microsoft Excel

What are the course deliverables ?
  • Classroom learning & exposure

  • Simulated and real-time execution in the ‘Digital Lab’

  • Live Capstone Project

  • Face-to-face lessons with Indian and international academicians and senior management professionals, followed by self-learning using e-books, case-based assignments, live capstone projects, track-wise exams, and full-time internships

  • Full-time internships (2 months) with well known digital media agencies, consulting firms and corporate

  • Placement assistance as per institute's policy.

More about this course
  • Amazon. Flipkart. Google. Apple. Facebook. What do some of the world’s top multinational companies have in common? They appreciate and leverage digital platforms to compete in a dynamic and competitive landscape. They make it easier for consumers to access relevant and timely information, connect with people they care about and willingly engage in brand building.

  • As technologies continue to develop, there is tremendous scope to converge traditional marketing insight with New Media and Internet. Markets across industries are moving swiftly to the virtual space, adopting digital technology as a key element of their overall marketing and communication strategy. To continue to do so, businesses need professionals with the knowledge, technical skills and practical experience of digital media and marketing concepts.

  • It is a 6-MONTH professional program designed to develop modern marketing practitioners who are able to apply the latest digital media technologies and strategies to improve business and personal brand. It offers professional training, enabling students to sense how digital technologies create or enable new business models, reshape the economy and the way businesses operate. Subsequently, the course also familiarizes students with the concept of digital ecosystems and strategies, and trends in various industry verticals.

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