digital marketing Courses, Certification & Training
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What are the benefits of Digital Marketing?
Digital marketing can boost the marketing activities of an organisation. Some of the prominent benefits of digital marketing are:
• Digital marketing has the widest reach in comparison to all other marketing channels.
• Digital marketing is one of the most cost-effective forms of marketing as brands can control how much they spend.
• The biggest advantage of digital marketing is that you can target the right audience. This can result in highly effective marketing campaigns.
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Why should you take up a Digital Marketing Certification course?
Digital marketing offers a wide career scope for those who are interested in the field. Here are some of the reasons why you should do a course in digital marketing:
• Based on a Naukri Survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher
• Improve your skills by learning digital marketing tools like Google Analytics, Facebook Adverts Manager, and Google AdWords
• Get an in-depth understanding of various techniques associated with different areas of digital marketing to manage digital marketing campaigns
• Acquire real-life experience through live projects offered by some of the digital marketing certification courses
• Become a freelance professional, entrepreneur or improve your business by gaining expertise in digital marketing
• Improve your job prospects or get a promotion with the help of a certification
What are the key skills associated with Digital Marketing?
• Excellent communication (verbal and non-verbal) and interpersonal skills.
• Advanced analytical and problem-solving skills.
• Good knowledge of various areas of digital marketing like SEO, PPC, content marketing, e-mail marketing, etc.
• Hands-on experience in various digital marketing tools and platforms like Google Analytics, Google AdWords, Google Console, etc.
• Basic knowledge of HTML and JavaScript.
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Career Outcomes
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Digital Marketing Manager
Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...
Know MoreMarketing Manager
A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...
Know MoreMarketing Head or CMO
The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...
Know MoreSEO Expert
SEO (Search Engine Optimisation) experts are responsible with the task of reviewing, analysing and making changes to a website so that it becomes opti...
Know MorePPC Expert
A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...
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