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Naukri Learning > Marketing > Digital Marketing

Digital Marketing Courses, Certification & Training

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What is a Digital Marketing Course?


Digital marketing is any online marketing effort that helps companies to connect with and influence the potential customers on the online platforms. With the increased number of people using Internet, it has become mandatory for every service and product provider to go online and create a strong online presence. Businesses are now targeting their customers through different channels like social media, shopping sites, news sites, blogs, emails, and mobile apps, and luring them with their services and offers.

A career in digital marketing generally starts with entry-level profiles like Digital Marketing Executive, PPC Executive, SEO Executive or Social Media Executive. With experience and certifications, you can become a Digital Marketing Manager/Analyst/Specialist, a Marketing Manager or an SEO Specialist/Manager.

Naukri Learning offers a variety of online professional courses in digital marketing. You can enrol in other courses like SEO Courses, social media Courses, e-mail marketing Courses, PPC & SEM Courses, mobile marketing courses, and content marketing courses.

Benefits of Digital Marketing Course?


Digital marketing can boost the marketing activities of an organisation. Some of the prominent benefits of digital marketing are:
• Digital marketing has the widest reach in comparison to all other marketing channels.
• Digital marketing is one of the most cost-effective forms of marketing as brands can control how much they spend.
• The biggest advantage of digital marketing is that you can target the right audience. This can result in highly effective marketing campaigns.
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Why should you choose Digital Marketing ?


Reasons why Digital Marketing courses have been topping the charts of professionals for the past few years include -
# Effective brand positioning & differentiation
# Digital marketing trend has jumped approximately 300% over the last 5 years, paving way for more employment opportunities
# You can establish valuable relationship between brands and customers, thus contributing to business goals
# Get to explore broader range of mediums to reach consumers, than traditional marketing
# Opportunity to understand your customers through feedback, surveys, comments and other interactive mediums
# Booming job market, where pursuing a digital marketing course may help you get a hike of 50-70%
# Draw attractive remuneration packages, averaging Rs. 12-22 Lac at a managerial position
# Opportunities available across different industries and domains, globally
# Opportunity to exhibit creativity and develop new functionalities
# Get a chance to work with big brand names like Google, LinkedIn, Facebook, Amazon, to name a few


Types of Digital Marketing


Following are different categories of Digital Marketing. Courses can be chosen as per the interests of the candidates and its relevance to their job profiles, industry they work in, and the audience they cater to.
# Search Engine Optimization (SEO)
# Search Engine Marketing (SEM)
# Paid Social Media Advertising
# Pay-Per-Click (PPC) Advertising
# Social Media Marketing (SMM)
# Conversion Rate Optimization (CRO)
# Content Marketing
# Email Marketing
# Affiliate Marketing
# Online Reputation Management (ORM)
# Google Adwords
# Viral Marketing
# Mobile Phone Advertising

Digital Marketing Professionals Skill


To succeed as a digital marketing professional, you must exhibit the following highly paying digital marketing skills –
# Working knowledge of marketing tools and strategies like SEO, SEM, content marketing, social media marketing and others
# Data analysis and extraction skills
# Sales and marketing channel expertise
# Visual storytelling ability
# An analytical bend of mind and creativity
# A pleasing personality
# An attention to detail
# Time management and ability to perform in tight deadlines
# Excellent communication
# Team management
# Ability to work with cross-functional teams

Popular Digital Marketing Tools


# Google Analytics
# Google Keyword Planner
# Yoast
# SumoMe
# Hootsuite
# Platform-Based Social Media Analytics
# UberSuggest
# Tailwind
# Active Campaign
# Canva
# LeadPages
# Buffer
# Snip.ly
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Who can become a Digital Marketing Professional?


# B2B and B2C marketing professionals
# Sales executives and managers
# Business development executives and managers
# Product executives and managers
# Business owners and entrepreneurs
# Digital and physical product executives and managers
# Business leaders
# Software & IT professionals

How to become a Digital Marketing Professional?


There is no hard and fast rule to take up any Digital Marketing course, even if you have a higher secondary school certificate, you can pursue the course and become a professional. However, companies do look out for graduates.
If you are planning to take up digital marketing certificate programs online, preference will be given to you if you have completed your graduation (10+2+3) or equivalent from a recognized university/ educational institution, recognized by UGC/AICTE/DEC/AIU/State Government in any discipline. At different experience levels, you need to develop the relevant skill sets, take a look -

No Prior Knowledge


If you are a fresher and look forward to start your career as a digital marketing professional, you would need to -
Learn basics of Search Engine Optimization (SEO), Search Engine Marketing, Content Marketing, Data and Analytics
Follow the blogs and videos shared by eminent digital marketing experts
Learn to identify on-page and off-page SEO activities
Take up any basic level digital marketing course

Basic Knowledge


If you are a beginner or willing to change your job profile to become a digital marketing professional, then these tips will certainly help you –
# Expand your portfolio by learning more about the latest digital marketing trends
# Attend networking conferences to meet the best brains of the industry, learn from their insights
# Sign up for online digital marketing groups
# Keep upgrading your skills by going thorough different courses, eBooks, and webinars both free and paid
# Take up any online digital marketing course

Intermediate Knowledge


You are someone who needs to identify the next level growth and for that, you would need to work on certain areas. Some helpful tips to sharpen your skills are -
# Learn to perform market research and competition analysis
# Follow the latest market trends of online marketing
# Identify opportunities to use digital technology in improving the brand marketing strategies
# Know how to analyze web metrics and devise solutions to boost online presence of the brand
# Learn effective data analytics
# Gain knowledge of paid advertising and specific marketing channels
# Take up any advanced digital marketing course

Advanced Knowledge


Are you the one who is already in the field of digital marketing, but look forward to brush up your skills and move ahead on the corporate ladder then you must -
Be active in social media groups & communities like LinkedIn and Facebook
Learn to review online marketing strategies through emails, social media as well as paid media across different verticals
Prepare marketing reports from business perspective
Learn Facebook marketing and schedule online marketing campaigns
Take up an advanced level digital marketing course

Popular Digital Marketing Certifications


# Adwords Display Certification By Google
# Adwords Search Certification By Google
# Mobile Advertising
# Certification By Google
# Shopping Advertising Certification By Google
# Google Analytics Certification
# Google Tag Manager Certification
# Inbound Certification
# Content Marketing Certification
# Email Marketing Certification
# Youtube Video Certification

Popular Digital Marketing Course Providers


MICA, Digiperform, Digital Vidya, Manipal ProLearn, Upgrad, TalentEdge, Simplilearn, Internet & Mobile Research Institute (IMRI), All India Management Association (AIMA), Digigyan, Eduonix, Talentedge
New Delhi
DSIM, Simply Digital
Mumbai
NIIT Imperia, DMTI, EduPristine

Digital Marketing Career Prospects


Digital marketing will continue to mark its dominance across the industries in the upcoming years too. If you are a brand and do not have an online presence and a digital marketing strategy, survival will be very tough, as the competition will eat up your market. To reach out to their potential customers and establish their online presence, companies do require skilled professionals. Here are some of the most popular job profiles for digital marketing professionals.

What are the key skills associated with Digital Marketing?


• Excellent communication (verbal and non-verbal) and interpersonal skills.
• Advanced analytical and problem-solving skills.
• Good knowledge of various areas of digital marketing like SEO, PPC, content marketing, e-mail marketing, etc.
• Hands-on experience in various digital marketing tools and platforms like Google Analytics, Google AdWords, Google Console, etc.
• Basic knowledge of HTML and JavaScript.
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Career Outcomes

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Related Career Options

Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Marketing Manager

A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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SEO Expert

SEO (Search Engine Optimisation) experts are responsible with the task of reviewing, analysing and making changes to a website so that it becomes opti...

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PPC Expert

A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...

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  1. Advanced Social Media and Content Marketing Combo

    This certification is aimed at training applicants in the field of social media, amplifying the message, retaining the audience and building authority. Applicants will also be trained on the latest techniques helping to increase expertise in enticing traffic to the websites and protecting the brand reputation. This course also helps candidates learn scores of aspects of executing and planning content marketing strategies with huge impact. One will learn best practices across media types encompassing images, social media etc. It is one of the interesting and compelling courses that will help advance career.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Content marketing , Marketing , Salesforce , Social media marketing , Leadership , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  2. Advanced Pay Per Click and Mobile Marketing Combo

    An internet marketing model used to market business, Pay Per Click is customized to train aspirants in the marketing discipline of PPC. Simplilearn offers this course covering nine sections like campaign economics, managing campaigns, advanced PPC concepts, initial comprehensive campaign setup, landing pages and so on. Mobile Marketing is a significant strategy rendering customers with customized information that encourages services, goods and ideas. With a huge increase of smartphones, it has become a main factor where the smartphone is deemed to be a vital mode of marketing channel. The aim of PPC Professional is to target a customer on interests and search history.

    50 HoursOnline self studyIntermediate
    $ 409 Take this Course

    Mobile Marketing , Marketing , Digital , project management , Content marketing , Advertising , Sales

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  3. Certified Social Media Marketing Master - Online
    359 Students

    Social media marketing is the use of social media platforms and websites to promote a product or service. With the exponential growth of users present in some of the prominent social media platforms, it has become one of the important areas of marketing for businesses. | This Certified Social Media Marketing Master – Online course has been developed by some of the experts in the industry to provide students with an advanced understanding of marketing through social | The course offers high-quality online content and help professionals to boost their career | It covers a wide range of topics, including increasing web traffic and brand reputation management | The candidates are awarded a course-completion certification

    5 HoursOnline self studyExpert
    $ 283 Take this Course

    Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  4. Certified Inbound Marketing Masters Course
    1187 Students

    Certified Inbound Marketing Master Course (CIMM) is a great platform for the participants who wish to develop an expertise and masters in Inbound Marketing. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Inbound Marketing.

    Online ClassroomExpert
    $ 205 Take this Course

    Digital , Inbound Marketing , Digital Marketing , Marketing , Advertising , Sales

    Brochure Course Selling Partner
  5. SMAC Social Mobile Analytics and Cloud Certification Training
    2875 Students

    Training module on Social, Mobile, Analytics and Cloud (SMAC) is best suited for professionals aiming successful career in social media, mobile technology, analytics and cloud computing field. It makes one competent to foster relationship with geographically distant enterprises and provides insight of individual technologies and innovation driven platform resolving issues.

    5 Hours Online self studyIntermediate
    $ 41

    Cloud Computing , , Digital , Big Data , Social media marketing , Marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

  6. YouTube and Video Marketing
    804 Students

    YouTube and Video Marketing is an in demand skill for marketers, as its efficient use can drive website traffic and improve conversion rates, brand awareness, and revenue generation.

    1 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  7. Pinterest Marketing
    502 Students

    Experienced and skilled marketers, who can enhance branding and promotion of business, get recognized in their field and gain an edge over their peers. Pinterest Marketing is one of the most significant marketing skills that such a marketer would use to reach the target audience and improve business visibility.

    2 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  8. Digital Marketing Certified Associate Training (Online Classroom-Flexi Pass)
    625 Students

    Digital Marketing Certified Associate DMCA is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real life projects.

    48 HoursOnline ClassroomIntermediate
    $ 480 Take this Course

    Digital , Digital Marketing , Marketing , Email marketing , Web Analytics , Content marketing

    Course Selling Partner
  9. Advanced Mobile Marketing Certification Training
    288 Students

    A vital marketing strategy showcasing the future of marketing, Mobile Marketing Certification enlightens how the mobile channel can be used as a medium for marketing communication. It is on or with a mobile device rendering customers with time and customized information that encourages ideas, goods and services. Mobile marketing comprises of ads that show on tablets, smartphones and other mobile devices. A marketer who can leverage mobile with the volatile growth will certainly attract the audience. This advanced marketing course will aid individuals to gain knowledge on using the mobile medium as a means of communication.

    180 DaysOnline self studyBeginner
    $ 205 Take this Course

    Mobile Marketing , Marketing , Advertising , Digital , Digital Marketing , Content marketing

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  10. Advanced Content Marketing Certification Training
    402 Students

    The Program focuses on Content Marketing that comprises scribing articles to build authority and generate inbound links. Moreover, it encompasses writing Social Media blog posts, LinkedIn articles and creating content for Facebook posts, online journals, magazines, and digital newspapers. The highlights of the course covers all the aspects of Content Marketing from recognizing avenues, planning & performing content marketing activities and ultimately measuring the results.

    25 HoursOnline self studyBeginner
    $ 205 Take this Course

    Digital , Content marketing , Marketing , Digital Marketing , Salesforce , Social media marketing , Leadership

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  11. Twitter Marketing and Advertising
    481 Students

    Twitter is a widely popular social networking site that is tailored and used as an effective marketing platform by marketers, to gain global outreach and brand awareness. This course will introduce you to the essentials of social media communication through Twitter. You will also learn the techniques to draw a higher audience and be effective marketers through this course.

    2.5 HoursOnline self studyBeginner
    $ 34 Take this Course

    Marketing , Social media marketing , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  12. Digital Marketing Professional Certificate

    The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention | Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

    Online self studyIntermediate
    Enquire Now

    Digital , Digital Marketing , Marketing , Email marketing , Marketing Tools

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Provider
  13. Advanced Program in Digital Marketing Strategy (APDMS)

    The Advance Program in Digital Marketing Strategy has been designed to provide a solid foundation for marketers who want to specialize in Digital Marketing Strategy | The course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing | It will provide in-depth knowledge on Digital Marketing and Analytics including understanding the need for digital marketing, creation and execution of digital marketing plans and assessing the impact of Digital Marketing Strategy | The Program faculty will focus on the synergy between field practice and class learning | This is a six-month program that is divided into three modules. First module cover core concepts of marketing followed by second module on basics of digital marketing. Third module cover advance digital marketing strategies concepts

    Online ClassroomIntermediate
    Enquire Now

    Digital , Digital Marketing , Marketing

    Course Provider
  14. Coursera Digital Marketing Specialization Program

    Digital Marketing Certification from Manipal University & Coursera. Course Content by University of Illinois, Urbana-Champaign. This course will provide you understanding of the new digital marketing landscape, learn concepts and tools to help you market your products and services online. | Building foundations in Digital Analytics and demystifying the use of data in marketing with actionable visualization | Creating integrated marketing campaigns covering both traditional and digital channels. | Working on a real business problem and developing channel strategy to increase sales

    Online ClassroomIntermediate
    Enquire Now

    Digital , Sales , Digital Marketing , Marketing , , Email marketing , Web Analytics , Content marketing

    Brochure Course Provider
  15. Big Data Marketing Perspective

    Big data dramatically impacts all aspects of business culture. Companies need to evolve from their traditional methods and practices to be able to use big data to improve their organization. In this course we will examine the impacts of big data from the marketing perspective. we will look at how the mobile effect has changed marketing, how purchasing habits have changed and what impact datafying consumer behavior has done.

    0.8 HoursOnline self studyIntermediate
    $ 65 Take this Course

    Big Data , Marketing , , Advertising

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner

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