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Naukri Learning > Marketing > Digital Marketing

Digital Marketing Courses, Certification & Training

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What is a Digital Marketing Course?


Digital marketing is the promotion of products and services using electronic channels and media; generally through the internet. With the growing importance of digital marketing, organisations are increasingly incorporating digital platforms into their core marketing plans.

A career in digital marketing generally starts with entry-level profiles like Digital Marketing Executive, PPC Executive, SEO Executive or Social Media Executive. With experience and certifications, you can become a Digital Marketing Manager/Analyst/Specialist, a Marketing Manager or an SEO Specialist/Manager.

Naukri Learning offers a variety of online professional courses in digital marketing. You can enrol in other courses like SEO Courses, social media Courses, e-mail marketing Courses, PPC & SEM Courses, mobile marketing courses, and content marketing courses.

What are the benefits of Digital Marketing?
Digital marketing can boost the marketing activities of an organisation. Some of the prominent benefits of digital marketing are:
• Digital marketing has the widest reach in comparison to all other marketing channels.
• Digital marketing is one of the most cost-effective forms of marketing as brands can control how much they spend.
• The biggest advantage of digital marketing is that you can target the right audience. This can result in highly effective marketing campaigns.
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Why should you take up a Digital Marketing Certification course?
Digital marketing offers a wide career scope for those who are interested in the field. Here are some of the reasons why you should do a course in digital marketing:
• Based on a Naukri Survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher
• Improve your skills by learning digital marketing tools like Google Analytics, Facebook Adverts Manager, and Google AdWords
• Get an in-depth understanding of various techniques associated with different areas of digital marketing to manage digital marketing campaigns
• Acquire real-life experience through live projects offered by some of the digital marketing certification courses
• Become a freelance professional, entrepreneur or improve your business by gaining expertise in digital marketing
• Improve your job prospects or get a promotion with the help of a certification

Who should pursue Digital Marketing Course?


• Marketing executives and professionals
• Sales, business development and advertising professionals
• Software developers or technical professionals
• Business Owners, CxOs, and entrepreneurs
• Other professionals or graduates who are interested in digital marketing

What are the key skills associated with Digital Marketing?


• Excellent communication (verbal and non-verbal) and interpersonal skills.
• Advanced analytical and problem-solving skills.
• Good knowledge of various areas of digital marketing like SEO, PPC, content marketing, e-mail marketing, etc.
• Hands-on experience in various digital marketing tools and platforms like Google Analytics, Google AdWords, Google Console, etc.
• Basic knowledge of HTML and JavaScript.
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Career Outcomes

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Related Career Options

Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Marketing Manager

A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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SEO Expert

SEO (Search Engine Optimisation) experts are responsible with the task of reviewing, analysing and making changes to a website so that it becomes opti...

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PPC Expert

A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...

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  1. All you need to know for Great Facebook Ads for 2018

    In this course, you will learn about FB and Facebook Marketing, the essential stuff you need to know, no fluff no boring stuff that doesnt work. These are real life lessons from real life campaigns. The best tips and techniques to improve your return on investment and make your brand stand out online.

    Online self studyIntermediate
    $ 19 Take this Course

    Marketing ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  2. Complete Guide To Social Media Marketing

    Our Social Media Marketing course has been designed to equip you with the right information and knowledge to help you design the media marketing plan that is best suited to your business. We will show exactly what is Social Media Marketing, how you can find your target audience, what type of content can usually be shared, how it can be customized for your business and so on. | At the end of this course, you will be fluent in social media marketing, from planning to executing your own customized campaign. You will be able to create the best form of social media campaign that will help you get the best reach for your company.

    Online self studyIntermediate
    ₹ 500 Take this Course

    Social media marketing , Marketing ,

    Locations: Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam

    Course Selling Partner
  3. Digital Marketing Professional Program - in association with Google

    DIGITAL MARKETING PROFESSIONAL PROGRAM in association with Google is designed to successfully implement online campaigns for your business and marketing problems within the organisationn. Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively. | Gain a fresh perspective on online marketing in a global scenario. Develop a multichannel strategy that delivers on your marketing objectives. Create online brand building initiatives that work. | Drive change and foster innovation within your organisation, integrate new digital marketing techniques into your strategic marketing plan, discuss key stages in online development using relevant business models & apply relevant tools and concepts to measure and monitor an annual online marketing plan

    ClassroomIntermediate
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    Digital , Online marketing , Digital Marketing , Marketing , Advertising

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  4. PG Certificate Program in Digital Marketing

    Program is prepared by digital marketing experts who are consulting and training with big brands like Google as well as midsize and start-up companies across various industries | The program provides for high quality, interactivity among learners, and most importantly flexibility to the working learner to undergo the program as per his comfort and convenience.

    Online ClassroomIntermediate
    Enquire Now

    Digital , Digital Marketing , Marketing , Social media marketing , Content marketing , Online marketing

    Course Provider
  5. Certification Program In Advanced Digital Marketing

    KKMII introduces India’s first and only Advanced Digital Marketing Training Program covering 18 modules of digital marketing in depth, where in you learn from industry leaders on how to do marketing online, bring targeted traffic to website, generate potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more | Reach out, communicate and educate potential customers using various online platforms like search engines, social media, e-mail marketing, online advertising, mobile marketing and much more. online advertising, mobile marketing and much more | Specially Crafted Program for Working Professionals, Entrepreneurs, Students & Job Seekers.

    ClassroomIntermediate
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    Digital , Email marketing , Content marketing , Advertising , Mobile Marketing , Digital Marketing , Marketing

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  6. Certified Digital Marketing Consultant Course

    This course is ideal for anyone looking to understand and implement A-Z Of Digital Marketing under a single umbrella program | dCDMC program is a Digital marketing certification course which is divided into 5 segments covering Executive Modules, Campaign Support Modules, Organic & Paid Marketing along with Career Development modules making it an extensive 30 Module Program | Successful completion of these 30 modules and 2 examinations will lead you to attain dCDMC Certification.

    120 hrsClassroomIntermediate
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    Digital , Digital Marketing , Marketing , Advertising , Email marketing , Web Analytics

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  7. Digital Marketing Diploma Program

    “Digital Marketing Diploma Program” offers students thorough knowledge in the digital marketing domain and helps in understanding the framework of Digital Marketing and its operations. As digital mediums such as social media, emails, apps and other online spaces become popular, the need to market digitally is increasing for companies | The Digital industry is expected to generate more than 20 lakh jobs by the year 2020. | One third of the world uses social networks regularly. | Content consumption on Facebook has increased 57% in the past two years. | People now spend more time online than with TV and all other media (newspapers, magazines, etc.) combined.

    6 Months Online ClassroomIntermediate

    Digital , Digital Marketing , Marketing , Operations , Online marketing , Email marketing , Web Analytics

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  8. Digital Marketing & Metrics Program from S.P.Jain

    Amazon. Flipkart. Google. Apple. Facebook. What do some of the world’s top multinational companies have in common? They appreciate and leverage digital platforms to compete in a dynamic and competitive landscape. They make it easier for consumers to access relevant and timely information, connect with people they care about and willingly engage in brand building. | As technologies continue to develop, there is tremendous scope to converge traditional marketing insight with New Media and Internet. Markets across industries are moving swiftly to the virtual space, adopting digital technology as a key element of their overall marketing and communication strategy. To continue to do so, businesses need professionals with the knowledge, technical skills and practical experience of digital media and marketing concepts. | It is a 6-MONTH professional program designed to develop modern marketing practitioners who are able to apply the latest digital media technologies and strategies to improve business and personal brand. It offers professional training, enabling students to sense how digital technologies create or enable new business models, reshape the economy and the way businesses operate. Subsequently, the course also familiarizes students with the concept of digital ecosystems and strategies, and trends in various industry verticals.

    480 HoursClassroomIntermediate
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    Digital , Marketing , Effective Communication , Web Analytics , Ethical Hacking , Machine Learning

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  9. PGCM-Digital Marketing & Strategy

    The digital technology and internet has emerged as a platform to facilitate global businesses and communication. The exponential growth of digital /online marketing has transformed the way customers seek information about the product or buy the product. The companies too have reacted by created new value chain at each level. | Virtually, every organization today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, digital channel and technology to achieve the competitive advantage, and building market lead processes, customer relationship and innovations is the main objective of the digital marketing strategy program. | The program is intended for sales & marketing and IT professionals, who want to take, advantage of digital marketing tools and techniques to upscale their career and achieve better revenues for the organization and create business values.

    160 HoursOnline ClassroomIntermediate
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    Digital , Online marketing , Marketing Tools , Sales , Digital Marketing , Marketing , Advertising , MBA

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  10. XLRI Executive Development Program in Marketing Analytics

    This course provides tools and approaches to measure the effectiveness of marketing expenditures that can help marketing managers make better investments to get more “bang for their buck.” The course provides frameworks to quantify the impact of various marketing efforts, with special attention to accessing both their short term and long-term implications. The course will also explore how traditional measures like awareness, loyalty, satisfaction, distribution levels, market share etc. are linked to the financial outcomes.

    Online ClassroomExpert
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    Marketing , Digital , Advertising , Sales , Digital Marketing , Media Planning , , Retail

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