Digital Marketing Courses, Certification & Training in Noida
Why should you do?
Who should do?
What is a Digital Marketing Course?
Digital marketing is any online marketing effort that helps companies to connect with and influence the potential customers on the online platforms. With the increased number of people using Internet, it has become mandatory for every service and product provider to go online and create a strong online presence. Businesses are now targeting their customers through different channels like social media, shopping sites, news sites, blogs, emails, and mobile apps, and luring them with their services and offers.
A career in digital marketing generally starts with entry-level profiles like Digital Marketing Executive, PPC Executive, SEO Executive or Social Media Executive. With experience and certifications, you can become a Digital Marketing Manager/Analyst/Specialist, a Marketing Manager or an SEO Specialist/Manager.
Naukri Learning offers a variety of online professional courses in digital marketing. You can enrol in other courses like SEO Courses, social media Courses, e-mail marketing Courses, PPC & SEM Courses, mobile marketing courses, and content marketing courses.
Benefits of Digital Marketing Course?
Digital marketing can boost the marketing activities of an organisation. Some of the prominent benefits of digital marketing are:
• Digital marketing has the widest reach in comparison to all other marketing channels.
• Digital marketing is one of the most cost-effective forms of marketing as brands can control how much they spend.
• The biggest advantage of digital marketing is that you can target the right audience. This can result in highly effective marketing campaigns.
Why should you choose Digital Marketing ?
Reasons why Digital Marketing courses have been topping the charts of professionals for the past few years include -
# Effective brand positioning & differentiation
# Digital marketing trend has jumped approximately 300% over the last 5 years, paving way for more employment opportunities
# You can establish valuable relationship between brands and customers, thus contributing to business goals
# Get to explore broader range of mediums to reach consumers, than traditional marketing
# Opportunity to understand your customers through feedback, surveys, comments and other interactive mediums
# Booming job market, where pursuing a digital marketing course may help you get a hike of 50-70%
# Draw attractive remuneration packages, averaging Rs. 12-22 Lac at a managerial position
# Opportunities available across different industries and domains, globally
# Opportunity to exhibit creativity and develop new functionalities
# Get a chance to work with big brand names like Google, LinkedIn, Facebook, Amazon, to name a few
Types of Digital Marketing
Following are different categories of Digital Marketing. Courses can be chosen as per the interests of the candidates and its relevance to their job profiles, industry they work in, and the audience they cater to.
# Search Engine Optimization (SEO)
# Search Engine Marketing (SEM)
# Paid Social Media Advertising
# Pay-Per-Click (PPC) Advertising
# Social Media Marketing (SMM)
# Conversion Rate Optimization (CRO)
# Content Marketing
# Email Marketing
# Affiliate Marketing
# Online Reputation Management (ORM)
# Google Adwords
# Viral Marketing
# Mobile Phone Advertising
Digital Marketing Professionals Skill
To succeed as a digital marketing professional, you must exhibit the following highly paying digital marketing skills –
# Working knowledge of marketing tools and strategies like SEO, SEM, content marketing, social media marketing and others
# Data analysis and extraction skills
# Sales and marketing channel expertise
# Visual storytelling ability
# An analytical bend of mind and creativity
# A pleasing personality
# An attention to detail
# Time management and ability to perform in tight deadlines
# Excellent communication
# Team management
# Ability to work with cross-functional teams
Popular Digital Marketing Tools
# Google Analytics
# Google Keyword Planner
# Platform-Based Social Media Analytics
# Active Campaign
Who can become a Digital Marketing Professional?
# B2B and B2C marketing professionals
# Sales executives and managers
# Business development executives and managers
# Product executives and managers
# Business owners and entrepreneurs
# Digital and physical product executives and managers
# Business leaders
# Software & IT professionals
How to become a Digital Marketing Professional?
There is no hard and fast rule to take up any Digital Marketing course, even if you have a higher secondary school certificate, you can pursue the course and become a professional. However, companies do look out for graduates.
If you are planning to take up digital marketing certificate programs online, preference will be given to you if you have completed your graduation (10+2+3) or equivalent from a recognized university/ educational institution, recognized by UGC/AICTE/DEC/AIU/State Government in any discipline. At different experience levels, you need to develop the relevant skill sets, take a look -
No Prior Knowledge
If you are a fresher and look forward to start your career as a digital marketing professional, you would need to -
Learn basics of Search Engine Optimization (SEO), Search Engine Marketing, Content Marketing, Data and Analytics
Follow the blogs and videos shared by eminent digital marketing experts
Learn to identify on-page and off-page SEO activities
Take up any basic level digital marketing course
If you are a beginner or willing to change your job profile to become a digital marketing professional, then these tips will certainly help you –
# Expand your portfolio by learning more about the latest digital marketing trends
# Attend networking conferences to meet the best brains of the industry, learn from their insights
# Sign up for online digital marketing groups
# Keep upgrading your skills by going thorough different courses, eBooks, and webinars both free and paid
# Take up any online digital marketing course
You are someone who needs to identify the next level growth and for that, you would need to work on certain areas. Some helpful tips to sharpen your skills are -
# Learn to perform market research and competition analysis
# Follow the latest market trends of online marketing
# Identify opportunities to use digital technology in improving the brand marketing strategies
# Know how to analyze web metrics and devise solutions to boost online presence of the brand
# Learn effective data analytics
# Gain knowledge of paid advertising and specific marketing channels
# Take up any advanced digital marketing course
Are you the one who is already in the field of digital marketing, but look forward to brush up your skills and move ahead on the corporate ladder then you must -
Be active in social media groups & communities like LinkedIn and Facebook
Learn to review online marketing strategies through emails, social media as well as paid media across different verticals
Prepare marketing reports from business perspective
Learn Facebook marketing and schedule online marketing campaigns
Take up an advanced level digital marketing course
Popular Digital Marketing Certifications
# Adwords Display Certification By Google
# Adwords Search Certification By Google
# Mobile Advertising
# Certification By Google
# Shopping Advertising Certification By Google
# Google Analytics Certification
# Google Tag Manager Certification
# Inbound Certification
# Content Marketing Certification
# Email Marketing Certification
# Youtube Video Certification
Popular Digital Marketing Course Providers
MICA, Digiperform, Digital Vidya, Manipal ProLearn, Upgrad, TalentEdge, Simplilearn, Internet & Mobile Research Institute (IMRI), All India Management Association (AIMA), Digigyan, Eduonix, Talentedge
DSIM, Simply Digital
NIIT Imperia, DMTI, EduPristine
Digital Marketing Career Prospects
Digital marketing will continue to mark its dominance across the industries in the upcoming years too. If you are a brand and do not have an online presence and a digital marketing strategy, survival will be very tough, as the competition will eat up your market. To reach out to their potential customers and establish their online presence, companies do require skilled professionals. Here are some of the most popular job profiles for digital marketing professionals.
What are the key skills associated with Digital Marketing?
• Excellent communication (verbal and non-verbal) and interpersonal skills.
• Advanced analytical and problem-solving skills.
• Good knowledge of various areas of digital marketing like SEO, PPC, content marketing, e-mail marketing, etc.
• Hands-on experience in various digital marketing tools and platforms like Google Analytics, Google AdWords, Google Console, etc.
Digital Marketing Career Opportunities
One should expect the following career outcomes after doing a course in digital marketing:
• Digital Marketing Managers/Strategists/Analysts
• Social Media Managers/Strategists
• PPC Specialists/Inbound Marketing Specialists
• Online Lead Generation Specialists
• SEO Managers/SEO Specialists
Related Career Options
Digital Marketing Manager
Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...Know More
A Marketing Manager is a professional who manages the marketing of a business or product and it could include one or more products or services. Market...Know More
Marketing Head or CMO
The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...Know More
SEO (Search Engine Optimisation) experts are responsible with the task of reviewing, analysing and making changes to a website so that it becomes opti...Know More
A pay per click expert is someone who specializes in managing pay per click media strategies for clients. He/she performs tasks like split-testing, es...Know More
Digital Marketing Certified Associate DMCA is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real life projects.48 HoursOnline ClassroomIntermediate$ 480 Take this Course
Digital , Digital Marketing , Marketing , Email marketing , Web Analytics , Content marketingCourse Selling Partner
Certified Digital Marketing Master Course4766 Students
Certified Digital Marketing Master Course (CDMM) is one ideal Master Certification for the aspirants of Digital Marketing, which bestows hands-on expertise and introduces its participants with the insights of Digital Marketing. | This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Web Analytics. CDMM supplements you with additional specialization modules to strengthen your skillset based upon individual’s objective.Online ClassroomExpert$ 870 Take this Course
Digital , Email marketing , Web Analytics , Inbound Marketing , Digital Marketing , MarketingCourse Selling Partner
Digital marketing Certified Professional suite2263 Students
Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. | After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns. | Twitter Marketing and Advertising is a tailored personalized course to enable the professional gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy. | Social, Mobile, Analytics, and Cloud (SMAC) is an ideal package for every aspiring professional who wants to make his or her career in the social media, mobile technology, analytics and cloud computing field. A SMAC professional will be able to enhance relationships with geographically distant enterprises. | The training in SMAC gives knowledge of the individual technologies and platform that drives innovation and solves problems of enterprises.48 HoursOnline ClassroomIntermediate$ 448 Take this CourseCourse Selling Partner
Companies providing Digital Marketing Certification training
People also interested in similar Digital Marketing Courses
Earn 82% Higher Salaryas per Naukri database