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Digital and Social Media Marketing for Business Growth

Digital and Social Media Marketing for Business Growth

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners.


₹ 100,300

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Course Highlights

  • Batch Starts December 02 - 06, 2019

  • CEMS Alliance

  • Only Management Institute in India with triple accreditationsby AACSB, AMBA and EQUIS.

  • Rank 23rd globally

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Duration: 5 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Professionals / practitioners responsible for designing and executing organisations’s digital media initiatives in the marketing and strategy domain. Professionals involved in executing digital marketing programs and are responsible for identifying new digital initiatives for their organisation including those keen to learn insights, trends and strategies to enhance business performance.

What are the course deliverables ?
  • To familiarise the participants about the digital and social media marketing tools

  • To help participants develop effective digital and social media marketing programmes

  • To understand and learn ways to measure digital and social media marketing plans effectiveness

  • To learn ways and means of integrating digital marketing strategis in the larger marketing plan for business growth

More about this course
  • Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders. The proposed programme is aimed at helping participants learn the nuances of the digital marketing tools and enhance their ability to develop effective and cost effective digital and social media marketing programmes for achieving business goals.

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