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Customer Relationship Management in Business Services

Customer Relationship Management in Business Services


Course Highlights

  • 4 hours of E-learning content, tests etc

  • Publisher: NPTEL

  • Enroll for free | Pay for Certification

  • Learn from industry experts

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Explain variations in demand relative to capacity

  • Explain different types of waiting lines and how they operate

  • Describe consumer behavior and managing services

  • Describe managing customer perceptions of risk

  • Describe Self-Service Technologies (SSTs) and their use

  • Describe the relationship between the service delivery process and the service system; - Describe how to design a new service process

  • Explain the components of the new service development cycle

  • Explain the role of culture in service excellence

More about this course
  • Customer relationships are everything to a business. Happier customers means higher profits! Despite this, many businesses fail to create really excellent service processes that keep their customers completely satisfied throughout their customer experience. This course will put you ahead of your competitors by showing you how to design and develop effective service processes for your customers so you can gain excellent customer relationships.

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