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Customer Relationship Management

Customer Relationship Management

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of ERP through real-life case studies & examples

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Course Highlights

  • Start instantly and learn at your own schedule.

  • Enroll for free | Pay only for getting a certificate of completion

  • This course is offered by IIM Bangalore

  • Earn a certificate of learning on course completion 

Duration: 42 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • The meaning and application of CRM

  • Benefits of CRM to companies and consumers

  • How to implement CRM best practices

  • The importance of bonding and building loyalty with customers

  • How to build long term customer realtionships

More about this course
  • Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability

  • Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention

  • In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

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    Frequently Asked Questions

    Can I get refund or exchange the course if required?Can I start and pay later?
    Yes, you can start your course in the audit track, and upgrade to the verified track later. However, to access graded assignments you will need to upgrade to the verified track.
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