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Customer Relationship Management by NPTEL

Customer Relationship Management by NPTEL

Offered by Indian Indian Institute of Management Bangalore and NPTEL

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Course Highlights

  • Offered by Indian Institute of Management Bangalore

  • Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam | Eligible for Certificate after scoring minimum 40% in Final Exam

  • Enrollments start from 15 May 2020 | Course conducted by Shainesh G (IIMB alumni)

  • Enroll for free | Pay for Certification Examination

Duration: 42 Days

Mode of learning: Online Classroom

Course Overview

What are the course deliverables ?
  • What you'll learn:

  • The meaning and application of CRM

  • Benefits of CRM to companies and consumers

  • How to implement CRM best practices

  • The importance of bonding and building loyalty with customers

  • How to build long term customer relationships

More about this course
  • Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability. In this course, you will learn how to shift from a short-term customer transaction-based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

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