scorecardresearch

Customer Analytics

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Analytics & Statistics tools through real-life case studies & examples

391 Views

Course Highlights

  • Start instantly and learn at your own schedule.

  • Earn a certificate of learning on course completion 

  • This course is offered by University of Pennsylvania

  • SKILLS YOU WILL GAIN - Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Duration: 35 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • After completing the course learners will be able to

  • Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions

  • Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool

  • Communicate key ideas about customer analytics and how the field informs business decisions

  • Communicate the history of customer analytics and latest best practices at top firms

More about this course
  • Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.

I am Interested

Curriculum

    Enquire Now

    Reviews

    Average Rating

    4
    Write a Review
    CompareRemove All
    Browse Category
    0

    Buy Safely with Naukri.com
    We support secure payment methods

    Disclaimer

    While Naukri Learning services have helped many customers over the years, we do not guarantee any interview calls or assure any job offers with any of our services.
    The services associated with Naukri Learning are only provided through the website Naukri.com. You are advised to be cautious of calls/emails asking for payment from other web sites that claim to offer similar services under the name of Naukri.com. We have no associates/agents other than the partner sites that have been specifically named on the homepage of the website Naukri.com. We also recommend that you Security Guidelines and Terms and Conditions