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Culture of Services: Paradox of Customer Relations

Culture of Services: Paradox of Customer Relations

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries

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Course Highlights

  • English Transcript Available

  • Learn from expert faculty of Kyoto University

  • Earn a certificate upon successful completion

Duration: 56 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Radical perspective on the culture of customer service

  • Basics of customer service research

  • How to critique and design services

  • How to analyze customer interactions

More about this course
  • Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service sector. Other sectors, such as agriculture and manufacturing, also seek to incorporate service business.

  • What is service? While the existing discourse on services emphasizes customer satisfaction, hospitality, and clear design, this course offers a radically new perspective on services.

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