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Course in Strategic Retail Management (CSRM)

Course in Strategic Retail Management (CSRM)

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Course Highlights

  • Learn first-hand from international best practices

  • Have a holistic knowledge of the retail business

  • Experienced faculty from international business schools

  • Classroom sessions arranged primarily on weekends

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Mode of learning: Classroom

Course Overview

Who should do this course ?
  • Senior retail professionals looking forward to move to management and other strategic roles

  • Senior professionals working in FMCG, IT, Entertainment and other industries, having collaborations with the retail industry. Those who wish to have a clear understanding of the retail market can take up this course

  • Participants who aspire to take a leap in their careers and move to general management roles in the retail industry

What are the course deliverables ?
  • Apply the concepts for achieving real life business solutions

  • Improve efficiency and minimize data collection errors

  • Learn to Integrate multiple channels such as retail stores, e-commerce websites, and mail-order catalogs, among others

  • Achieve optimal outcomes with limited resources in tight scenarios

More about this course
  • Course in Strategic Retail Management (CSRM) is a professional programme. It is an integrated part of the supply chain management and is procured in an exceptionally competitive environment. This course is designed to enhance leadership in Indian retail segment and allows the participants to learn to promote sales and customer satisfaction by using the retail methods and technology, evaluate their own retail strategies, and discover new business models from global market segments

  • Participants are taught about introduction and concepts of Retail Management, Retailing Trends, Relationship Marketing, Information Technology in Retailing, Pricing And Merchandising, and Segmentation, along with relevant case studies, lectures and panel discussions. The programme helps participants to learn first-hand from international best practices and stay ahead of the business trends

  • Educational Qualifications – The applicant must have a Bachelor’s Degree or an equivalent qualification in any discipline

  • Work Experience: The applicant must have a minimum of 4 years of full-time work experience on the date of the application submission. Preference will be given to those with 6+ years of experience

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