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Consumer Buying Behaviour by NPTEL

Consumer Buying Behaviour by NPTEL

Offered by L.N. Welingkar Institute of Management Development & Research and NPTEL

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Course Highlights

  • Offered by L.N. Welingkar Institute of Management Development & Research

  • Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam | Eligible for Certificate after scoring minimum 40% in Final Exam

  • Enrollments start from 27 June 2020 | Course conducted by By Prof. Ashish Hathi (L.N. Welingkar Institute of Management Development & Research alumni)

  • Enroll for free | Pay for Certification Examination

Duration: 84 Days

Mode of learning: Online Classroom

Course Overview

What are the course deliverables ?
  • What you'll learn:

  • Explain what consumer behaviour is, its nature and classification

  • Describe the importance of consumer behaviour and the forces that drive change in it

  • Understand better ways to segment, needs and motivation dynamics

  • Decode how personality, perception and attitude shape buying behavior

  • Apply research methodologies involved in data collection & analysis for both consumer research ? quantitative & qualitative

  • Know everything about the diffusion and Adoption of New Products & Consumer Decision Making

  • Apply learning in their strategic marketing initiatives

More about this course
  • Consumer behaviour represents the behavioural context in which consumers operate while searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It covers both aspects namely to buy or not to buy, to use or not to use. All these happen within the context of their behavioural reference.This course will help participants to develop an ability to unlock the mind (the black box) which shapes his needs, motives, personality, attitude, perception and other aspects shaping his behaviour including buying behaviour. Learning will be equally relevant in today?s digital world. Post learning, participants will be better prepared to various marketing problems but also identify opportunities to grow in today?s growing competitive business.

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