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Consumer Behaviour

Consumer Behaviour

Develop conceptual skills through Consumer Behaviour course.


Course Highlights

  • Study from reputed instructors

  • Add a Verified Certificate for ?10533

  • Career Building Sessions

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7 Day Exchange Policy

Validity: 42 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • An understanding of the basics of Consumer Behaviour

  • Theories of Segmentation and Brand Positioning

  • Consumer Decision Making

  • Perception

  • Learning Analysis of practical application of Consumer Behaviour

More about this course
  • The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .

  • This is a course in basic Principles of Management. A reading of any textbook on this title will enable the participants to gain more value from the case.

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    No, course fees is Non-refundable and non-exchangeable.
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