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Channel Management and Retailing

Channel Management and Retailing

Time to grow your career exponentially. Gain expertise & get hands-on experience in Retail Management . Designed by experienced instructors from Coursera, exclusively for working professionals

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Course Highlights

  • Offered by IE Business School

  • Practical learning through graded quizes and assignments with peer feedback

  • Learn from renowned Professor Maria Teressa Aranzabal

  • 75% started a new career after completing this course and got tangible career

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process.

More about this course
  • This course makes us understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

Eligibility
  • INTERMEDIATE

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Curriculum

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