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Buyer Behaviour and Analysis

Buyer Behaviour and Analysis

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

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Course Highlights

  • Eminent Professor to clear your doubts

  • Analytical tools and different sources to teach critical skills

  • Earn a verified certificate

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7 Day Exchange Policy

Duration: 84 Days

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • Learn how to apply analytical tools to determine how culture, personality and lifestyle affect the behaviour of consumers and self.

  • Analyse how consumer attitudes are formed, and consumer opinions change in order to better understand your own and other's personal consumption experiences.

  • Learn how to evaluate different sources of group influences can affect and radically change consumers

  • Create specific marketing strategies that focus around what motivates consumers, what captures their attention and what retains their loyalty

More about this course
  • In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors. You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level. Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

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No, course fees is Non-refundable and non-exchangeable.
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