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Business Fundamentals: Customer Engagement

Business Fundamentals: Customer Engagement

Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.

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Course Highlights

  • 6 Modules & Sub-modules

  • Access to this course for 6 weeks

  • Offered by The Open University

Validity: 28 Days

Mode of learning: Online self study

Course Overview

Who should do this course ?
  • This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

What are the course deliverables ?
  • Discuss and apply the key principles of relationship marketing to your customers.

  • Improve your own performance in organisations of which you are a member.

  • Develop your analytical and prioritisation skills.

  • Assess and appreciate the ethical issues surrounding marketing relationships.

More about this course
  • When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow. This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.

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