What is Business Analytics?

Business Analytics is a step-wise process of transforming data into insights using statistical methods to contribute to business decision making. It is a methodical study of an organization's data and is all about harnessing the power of analytics in business. It is a process that helps businesses to identify weaknesses in the existing processes and highlight meaningful data to meet the ever-growing business challenges.
Business analytics has now become a buzzword in the industries that make use of data for their decision-making processes. A number of companies committed to data-driven decision-making are extensively using business analytics and require professionals who have earned a business analyst course or business analyst certification or have hands on experience working with business analytics.
Business Analytics has a major role to play in business decision making with real-time analysis. Senior management these days thrive for data-driven decision making that has a larger impact on the product as well as its marketing. The market poses continual and strong demand for business analysts and Indian job market has a major role to play in revolutionizing the job market for Business Analytics. More than 1.2 million jobs are expected to be created across industries like IT & ITES, retail, banking, healthcare, ecommerce, hospitality, manufacturing, to name a few.

Some of the popular tools used in Business Analytics to create insights include –
# Data visualization
# Data mining
# Data management
# Business intelligence reporting software
# Self-service analytics platforms
# Statistical analysis tools
# Forecasting simulation and optimization
# Big data platforms

Types of Business Analytics

# Descriptive Analytics – Process of tracking key performance indicators (KPIs) to understand the present state of the business
# Predictive Analytics – Data analysis to assess the likelihood of future results | # Prescriptive Analytics – A methodology to use past performance for generating recommendations to handle similar situations in future

Importance of Business Analytics Course

Business analytics can hugely improve the business processes in an organisation and provide insights that can help top executives make the right decisions.
According to a Naukri Survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Some of the other benefits that you can get from a certification in business analytics are:
# The higher your skill levels are, the better are the job opportunities
# With recognition comes better salary and compensation
# You will learn the fundamentals of business analytics and learn to apply the techniques in the industry
# You will also get the skills to find solutions to complex business problems with the help of advanced tools

Popular Business Analytics Courses

# Post Graduate Diploma in Business Analytics (PGDBA)
# PG Program In Business Analytics And Business Intelligence (PGP-BABI)
# PG Program in Data Science and Machine Learning (PGPDM)
# PG Certificate Program In Data Science & Machine Learning
# PG Diploma in Data Science
# Executive Program In Business Analytics (EPBA)
# PG Certificate in Business Analytics for Management Decisions (PGCBAMD)
# PGDM/MBA in Business Analytics
# Executive Program in Big Data & Machine Learning
# PG Executive Certificate Program (PGEP) in Data Science & Big Data
# Advanced Business Analytics Course
# Applied Data Science with Python Certification

How to Choose the Right Business Analytics Course?

# If the course provides a foundational understanding of machine learning
# Is the course certified?
# Are the algorithms explained well and are explanations provided, wherever required?

Popular Business Analytics Course Providers

# Simplilearn
# Eduonix
# Intellipaat
# Pearson
# Coursera
# Digital Vidya
# Great Lakes Institute of Management
# Jigsaw Academy

Who should do Business Analytics Course?

The following candidates can start a career in business analytics with the required certification and skills:
• MBA graduates
• Junior Business Analysts
• Software Engineers/Developers
• IT Analysts/Testers
• Research Analysts

Business Analyst Keyskills

# Knowledge of diagramming, data crunching, wireframing, computer programming, big data mining techniques, database management, and systems engineering
# Working knowledge of R for statistical analysis, and Python for general programming
# Knowledge of statistical software such as SPSS, SAS, Sage and Mathematica
# Excellent command over Microsoft Excel
# Curiosity and drive to continue learning
# Logical thinking
# Ability to assess risks and prioritize competing business demands
# Predictive analytics and statistics for making recommendations
# Critical thinking
# Ability to translate and visualize data concisely and accurately
# Detail-oriented
# Futuristic approach
# Structured thinking
# Proficient in MS Office Suite, viz. MS PowerPoint, MS Excel, MS Visio, and MS Word.
# Good data analysis and data modelling skills, including practical knowledge in SQL and related data manipulation languages
# Knowledge in data visualisation and business intelligence tools like Tableau, QlikView, Power BI and SAP BI.

Why should you choose a Business Analyst Course

Taking up a business analyst course or business analyst certification will improve your employability and will also help you to learn new skills. Here are some of the reasons why should you take up any business analyst training -
# Applicability of business analytics across different industries
# Contribute to managerial decision making through predictive modeling and machine learning
# Excellent remunerations. Average salary of a business consultant is around Rs. 10 Lacs per annum, while highly experienced professionals are paid somewhere around Rs. 25 - 30 Lacs per annum
# Exposure to a mainstream role in project management
# With Internet of things (IoT) becoming the future of IT industry, demands for professionals to manage voluminous amount of structured or unstructured data will go up
# Make informed and smart business decisions
# Better freelancing opportunities
# According to a Naukri Survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher
# Get an opportunity to work with the best companies in India, including Amazon, J. P. Morgan, IBM, TCS, WIPRO, Infosys, etc.