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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

Begin your Career as a Branding by brand workouts for your own brands

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Course Highlights

  • 24 hrs of E-learning content, tests etc

  • Eminent and Experienced faculty

  • offered by University of London

  • Earn A Certificate

  • 45% started a new career after completing

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7 Day Exchange Policy

Mode of learning: Online self study

Course Overview

What are the course deliverables ?
  • How to build brands from a broad organisational perspective

  • How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome

  • How to build brands in multi-brand companies, across cultures and geographies

  • How to measure brand health in new ways, that is, internally in addition to externally

  • How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.

More about this course
  • The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change

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Curriculum

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    Reviews

    Average Rating

    4.5

    Based on 1 Ratings

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    Suvid Sharma

    Excellent Experience. Indeed worldclass education in the palm of your hand. Updated course framework and experienced professionals delivering the course. Must do for Brand Managers.

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