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Big Data & Hadoop Courses, Certification & Training in Bangalore

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Marketing planning is the process of analysing a marketplace and developing a solid marketing strategy to achieve business goals of an organisation within a certain period of time. A marketing plan involves market research, competition analysis, marketing strategies, budget, goals and ways to monitor results.
A professional certification in marketing planning helps you learn advanced skills required to move up the professional ladder in your organisation.

Naukri Learning offers a wide range of marketing planning courses aimed at providing candidates an extensive practical knowledge and techniques. Some other courses are Media Planning, PR & Branding, Digital Marketing and Marketing Research.

What is the importance of Marketing Planning?

• It helps businesses to identify the target market and how their products and services can cater to the needs of the customers.
• It is used to identify the strengths and weaknesses of an organisation’s competitors and enables them to make strategies accordingly.
• It helps businesses to position their products or services in such a way that the target audience sees them as better than the competitors’.
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Why should you go for a certification in Marketing Planning?

Marketing professionals can benefit from a professional certification in marketing planning to move ahead in their career. Some of the prominent advantages are:
• Based on a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
• You will learn the various techniques and tools associated with marketing planning which will help you to be successful in your profile.
• Your processes will become highly disciplined and you can improve your approach towards marketing planning.
• You will develop advanced knowledge in identifying market challenges and new opportunities in the market.
• Fresh graduates
• Marketing Executives
Sales Executives
• Research Associates

What are the skills associated with Marketing Planning?
• High-level of analytical and problem-solving skills.
• Proficient in MS Office Suite, viz. MS PowerPoint, MS Excel, and MS Word.
• Excellent communication, organisational and interpersonal.
• High attention to details and good business awareness.
• Experienced in marketing planning techniques like SWOT analysis and competition analysis.

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Career Outcomes

  • With a professional certification in marketing planning, professionals can get into one of the following profiles:
    Marketing Manager
    Market Researcher
    • Lead Analyst/Team Lead
    • Sales Manager
    • Product Manager
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Related Career Options

Market Researcher

A market researcher is someone who collects data on customers and consolidate into actionable items and presentations. He/she has to create a project ...

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Digital Marketing Manager

Digital marketing manager supervises the professionals working in his/her team and executes a more comprehensive digital marketing strategy. The manag...

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Brand Manager

A brand manager oversees marketing activities and monitors market trends to ensure that the right message about the product and service is delivered t...

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Marketing Head or CMO

The marketing head of any organisation is responsible for managing all marketing activities and the implementation of short-term and long-term marketi...

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