Google is offering its best digital marketing courses and certifications for free on its learning portals; Google Digital Unlocked and Skillshop. You can get enrolled in these courses online and have access to the tutorials and online classes. The courses are specifically designed to utilize your learning in the real world.

These courses take a deep dive into various digital marketing strategies including Search Engine Optimization, use of search ads, analyzing website traffic, etc., and will help to implement them in alignment with your business goals.
Let’s get started.

Fundamentals of digital marketing

It is the free Interactive, Advertising Bureau-accredited, digital marketing course from Google. The course includes practical exercises and real-world examples to help you turn knowledge into action.

Course Details

Modules: 26
Duration – 40 hours
Skill Level – Beginner

Course Content

  • Building your online presence
  • Marketing your online presence
  • Websites and your business goals
  • The benefits of an online strategy
  • Understanding customer behaviour
  • SEO & SEM strategies
  • Social media & display advertising
  • Content marketing
  • Web analytics
  • International Marketing

Get a business online

You will learn what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Course Details

Modules – 7
Duration – 3 hours
Skill Level – Beginner

Course Content

  • The online opportunity
  • Building & Marketing your online presence
  • Taking a business online
  • Understanding customer behaviour
  • Using e-commerce to sell
  • Build your web presence
  • Get noticed locally

How to enhance and protect your online campaign

This course will help you to learn about how to make the most out of your digital presence and send out the right message to the right audience while measuring and maintaining a successful and safe campaign. The course is offered in bite-size video tutorials.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

  • Search engine basics
  • Intro to SEO strategies
  • Improve your search campaigns
  • Making your web pages search friendly
  • Discover the possibilities of mobile
  • Get noticed with social media
  • Make the most of video
  • Get started with analytics and explore the insights
  • Improve your online business security

Google Analytics for Beginners

With the help of this course, new users can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Course Content

Unit 1: Introducing Google Analytics
Unit 2: The Google Analytics Interface
Unit 3: Basic Reports
Unit 4: Basic Campaign and Conversion Tracking

Advanced Google Analytics

You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.

Course Content

Unit 1: Data Collection and Processing
Unit 2: Setting Up Data Collection and Configuration
Unit 3: Advanced Analysis Tools and Techniques
Unit 4: Advanced Marketing Tools

Google Ads Display Certification

This course is available on SkillShop. With this course, you can validate your expertise using Google Display to get the most out of your display advertising investment. You will be able to develop effective Display strategies and campaigns to achieve specific marketing goals.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional) – Includes knowledge assessment
  • Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
  • Pass the assessment and earn a certification (Complete Required)

Google Ads Search Certification

Learn how to build and optimize Google Search campaigns. You will also learn how to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional) – Includes knowledge assessment
  • Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
  • Pass the assessment and earn a certification (Complete Required)

Google Ads Apps Certification

Gain expertise over creating Google App campaigns and deliver maximum business impact. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.

Course Details

Duration – 2.8 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional)
  • Pass the assessment and earn a certification Complete Required
  • Google Ads Apps Assessment 1.3 h Required
  • Grow Your Business with App Campaigns (Optional)
  • Set App Campaigns Up for Success (Optional)
  • Elevate Your App Campaign (Optional)
  • Drive Growth Beyond App Campaigns (Optional)

Google Ads – Measurement Certification 

Learn how to measure and optimize digital ad performance using Google’s measurement solutions. It enables the users to turn key insights into action to improve Google Ads performance and make an impact on their business.

Course Details

Duration – 4.7 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional)
  • Pass the assessment and earn a certification Complete Required
  • Achieve your goals (Optional)
  • Measure what matters (Optional)
  • Expand your strategy (Optional)

Get Started With Campaign Manager

Gain expertise over the basics of Campaign Manager and learn how to create, measure, and optimize campaigns to meet your business goals. Learn how to use targeting features to reach specific audiences and track campaign performance.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

  • Campaign Manager Basics
  • Meet Google Marketing Platform and Campaign Manager
  • Plan Your Campaign
  • Execute Your Campaign
  • Use Reporting and Verification

Drive Advertising Revenue with Google Ad Manager 

Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.

Course Details

Duration – 5 hours
Skill Level – Beginner

Course Content

  • Meet Google Ad Manager
  • Manage Settings with the Admin Tab
  • Build Inventory and Ad Units
  • Boost Your Active View Score in Ad Manager
  • Deliver Ads Using Google Ad Manager
  • Optimize Creatives with Ad Manager
  • Forecast Your Inventory Using Ad Manager
  • Create Reports in Google Ad Manager
  • Explore Programmatic Capabilities in Google Ad Manager
  • Manage Ads with Rules and Protections
  • Review and Manage Ads in Google Ad Manager