The Internet has revolutionised the way businesses market their products or services. The playing field of the marketers have broadened and they have now various avenues to deliver the message to their customers for effective branding. Digital Marketing has become a rage among organisations across the world due to the enormous audience the internet has and the easy way it offers to target a particular crowd.

Digital Marketing is a very vast field and keeping up with everything at once takes a lot of effort. Therefore, using tools that expedites the activities is an important aspect in digital marketing. Let us check some of the Digital Marketing tools that will help you to be successful as a digital marketer.


1) Google Analytics


The most popular web analytics tool and is the standard for all websites. Google offers advanced analytics features that will help you to track and get a complete analysis of the behaviour of the traffic. Its e-commerce reporting can track sales activity and performance.


Also Read>>Best Web Analytics Tools


2) Piwik


It is a real-time, open-source web analytics program which was launched in 2007. It provides digital marketers with real-time traffic and a customisable dashboard. The program has a premium version as well, which offers extra features for professional digital marketers.


3) Kissmetrics


A paid web analytics tool that will provide you with tailored services to get the results that you want. It offers tracking of site visitors throughout their journey and provides help on each conversion funnel.


4) Facebook Insights and Power Editor


Facebook already has its own powerful analytics tool which is usually sufficient for a digital marketer. You can gain a lot of idea about customer engagements and the behaviour patterns of the members. Facebook also offers a Power Editor tools which is easy for managing a number of campaigns simultaneously.


5) Sprout Social 


It is a social media management and engagement platform which provides businesses with an easy way to maintain effective communication between both current and potential customers. You can use it for multiple social media accounts and makes handling customer engagement a breeze.

6) Hootsuite


It is a complete package for those who stress on the importance of social media marketing. Hootsuite is an enterprise social media management tool and is one of the most popular tools in the industry. It also helps to schedule your posts and get a detailed analysis of your social media pages.


7) MailChimp


A powerful e-mail marketing tool, MailChimp is used by a large number of digital marketing professionals and businesses. The popularity of the tool lies in its simplistic approach to making e-mail marketing campaigns a walk in the park. Even amateurs with little experience in e-mail marketing can create highly effective campaigns.


Also Read>> Top Digital Marketing Interview Questions and Answers


8) Active Campaign


The best part of Active Campaign is that it has a powerful e-mail marketing automation. Once you create a campaign, you just leave the rest to it to effectively deliver the campaign to the required audience. It is a paid tool and comes with beautiful e-mail template editor to help you create your own campaigns.


9) Google Keyword Planner


Keyword research is an important part of SEO and Google Keyword tool is great to understand if the competition is “High,” “Medium” or “Low” and what is the suggested bid for that keyword?


10) Open Site Explorer


This is a tool developed by Moz which helps in the research of backlinks and finding of link-building opportunities. You can also find potentially damaging links with the help of this tool.

Tools are useful in carrying out effective digital marketing and helps in managing projects easily. The above tools will definitely help you to become a better marketer. Apart from that, if you want to gain more understanding of the various aspects of digital marketing, you can always go for an online course.


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