Do you Need SEO Certification to Learn SEO Tactics?

When working as an SEO professional, you might think about multiple ways to advance your career. To proceed ahead, taking up any SEO certification course would be the first piece of thought in your mind. Right? Learning advanced SEO techniques is a good way of accomplishing your career goals. But, the question is, ‘Do you need an SEO certification to learn new techniques,’ ‘are these SEO courses really beneficial? Let us first explore the 7 purposes of taking up SEO Certifications: Benefits of Becoming SEO certified: Getting an SEO certificate proves that you have gained specific skillsYou get an official certificate of completing SEO trainingYou get an advantage over the... Read More

A Step-by-Step SEO Guide for Beginners to Kick Start a Career in SEO

Aspiring to start a career in SEO, but stuck with how to proceed? Believe me, being into SEO content marketing from the past 5 years; I know the importance of SEO in every aspect of digital marketing. Be it the website content, blogs, social media marketing, or even email campaigns; SEO is king to all. Almost every agency that owns a website, aims for reaching out to a large set of target audiences, and that is why they willingly invest in SEO. With this, the need for well-trained SEO Experts evolves. If you are exploring SEO as a career option, this step-by-step SEO tutorial will give you a basic understanding of what is SEO and meaningful insights to kickstart your career in SEO.... Read More

Top 40 Frequently Asked Marketing Interview Questions Answers

Are you afraid of what type of questions will be asked in a marketing interview? It is normal for everyone to be intimidated by interviews and when there is cut-throat competition in the field, it makes it even more difficult. This article will help you to be prepared for some of the important questions that are asked in a marketing interview. Different industries have different marketing interview questions that are focussed on the work. However, most of the questions that are asked have a common theme about how well you know your marketing basics and core processes that are involved in it. Usually, the questions fall into three different categories: Skill-based Marketing questions ... Read More

Top Digital Marketing Interview Questions and Answers

Digital marketing has brought about a revolution in the field of product and services marketing. Growing consumer dominance has led the companies to explore more options to reach out to them efficiently and offer better services, and this, in turn, has created new employment opportunities. This form of marketing has broader scopes and it is more functional, where different marketing approaches are being adopted for different consumers. To cater to a wide range of consumer base, organizations seek seasoned and skilled professionals with a thorough knowledge of the subject. Good command over the technicalities of digital marketing and strong industry knowledge can help you fetch a job in the... Read More

How To Make A Career Switch Into Digital Marketing? A Complete Guide

Are you looking to make a career change and move to a digital marketing profile? You might even be a fresh graduate and want to switch to an online marketing role. This article is aimed at both those who are looking to make a mid-career switch or start a new career in the field. Sometimes in the journey of our professional life, we feel that we have outgrown our role and need to move on to one which provides us with the satisfaction or challenge our heart desires. It may also happen that we may have made a wrong career move just out of college and want to rectify it. If your mind is saying digital marketing, you have come to the right place. You will get to know about switching to your... Read More

What Is PPC & Why Should You Get A Certification?

Internet marketing has changed how businesses advertised and marketed their products or services and is set to see tremendous growth as more and more businesses are moving online. PPC (Pay-per-click) is an online marketing method and Google AdWords is the most popular PPC advertising system. This article will cover PPC with reference to Google AdWords. If you are looking to make a career in online marketing, it is good to have a certification in PPC. Read on to know more.   What is PPC?   PPC (pay-per-click) is a digital marketing model where the advertisers pay a fee to the advertising platform each time one of their ads is clicked. With this techniques, organisations can buy... Read More

Top 20 Social Media Interview Questions and Answers

Are you preparing for a social media interview? It is tougher than it looks and you must be well-prepared to convince interviewers that you are the person for the job. This article will cover some of the important social media interview questions and will guide you to be successful. If you want to be a skilled professional, you can always go for a certification course in social media.   Social media marketing is more than just creating posts. There are other important aspects associated with the profile. Nowadays every major organisation has a fixed social media strategy and budget to improve their marketing efforts. Thus, if you are an expert in the field, you can get to work with... Read More

What Is SEO And Why Should You Get A Certification?

In this age of information and internet, digital marketing plays an important role in an organisation’s business growth. We have seen over the years how digital marketing has evolved and become a core part of nearly every organisation’s marketing plans. SEO (Search Engine Optimisation) is one of the integral areas in digital marketing and is given great importance as it requires very less investment as compared to other areas of digital marketing. One good reason why you should go for an SEO certification course.   This article will cover the following topics:   What is SEO? What are the advantages of SEO? What are the benefits of an SEO certification? What... Read More

Top Google AdWords Interview Questions

Online advertising is a crucial part of any digital marketing strategy for an organisation. There are various online advertising platforms and services available nowadays. Pay-per-click (PPC) is one of those … Read More

Digital Marketing Certification: All You Need to Know About

  The growth of the internet has helped digital marketing become a core part of any organisation’s marketing plans. The world’s internet penetration percentage rate is around 49% and is … Read More