Do you Need SEO Certification to Learn SEO Tactics?

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When working as an SEO professional, you might think about multiple ways to advance your career. To proceed ahead, taking up any SEO certification course would be the first piece of thought in your mind. Right?

Learning advanced SEO techniques is a good way of accomplishing your career goals. But, the question is, ‘Do you need an SEO certification to learn new techniques,’ ‘are these SEO courses really beneficial?

Let us first explore the 7 purposes of taking up SEO Certifications:

Benefits of Becoming SEO certified:

  1. Getting an SEO certificate proves that you have gained specific skills
  2. You get an official certificate of completing SEO training
  3. You get an advantage over the people who learn SEO by themselves
  4. You build a strong resume highlighting your updated SEO skills
  5. Proves your commitment to learning new things and the latest SEO trends
  6. Gives you a new way to look at things and aim for better page rankings
  7. You get exposure to essential techniques that might catch an employer’s attention

So Yes, getting SEO certified will not only help you in learning advanced SEO tactics but will also support you in growing vertically as well as horizontally.

Will I be Called SEO Expert if I Take-up SEO Certifications?

Looking at the benefits offered by professional SEO training, it is advisable to take SEO certification courses. But if you are just a beginner in SEO and looking for a job, or already working as an SEO executive (less than 2 years of experience); you won’t be called an SEO expert even if you have taken the best certifications.

Pursuing SEO courses help you in gaining the right concepts that an SEO professional should have. But to actually become an expert, one must also possess hands-on experience in SEO; which comes with time.

Also, if you enrol for a certification course, it will clearly increase the chance of landing into a job. Once you start performing SEO skills on a day-to-day basis, you will make use of the skills you have learned during the course and maximize the outputs.

But, these reasons should not be the reason to sign-up for an online or classroom SEO training course. In fact, it should be a great choice to make yourself equipped with new SEO tactics.

8 Ways in which professional SEO training will help:

  1. Increasing website traffic
  2. Completing SEO audits
  3. Using new and existing SEO tools
  4. Planning effective landing pages
  5. Keyword planning and analyzing
  6. Tracking competitors
  7. Devising link building tactics
  8. Handling Adwords in on-page optimization

How do I become SEO certified?

Becoming an SEO certified professional is now easy. There are many free and paid SEO courses offered by different course providers like Udemy, Coursera, Moz, and others. You can also check the well-curated list of top SEO courses for beginners, intermediate, and advanced levels at Naukri Learning and pick the best one as per your career objective.

Additionally, along with these courses, you must also subscribe to SEO tutorials, guides, and videos to learn directly from the experts. Though, it won’t serve you a certificate of completion but will help you to crack exams like Google Adwords certification.

5 Popular SEO Experts to Follow

Below is the list of top 5 SEO influencers that you can follow to learn the fundamentals of SEO as well as track the ever-changing dynamics of SEO:

  1. Danny Sullivan, Co-Founder of Search Engine Land
  2. Rand Fishkin, CEO, and Founder of Moz
  3. Barry Schwart, Search Geek and Blogger at Search Engine Roundtable
  4. Matt Cutts, Former Head of Web Spam Team at Google
  5. Neil Patel, Owner of SEO Blog, Co-Founder of Kissmetrics, Crazy Egg, Hello Bar, and communist at Hubspot

These SEO influencers hold profound knowledge of search engine optimization and digital marketing. You can also follow the blogs at popular SEO websites like:

  • Moz
  • Search Engine Journal
  • Search Engine Land
  • SEMRush
  • Google Webmaster Central Blog

What is the Best SEO Course?

The request for an SEO expert is huge, and as per NASSCOM, the number of total internet users will grow exponentially in 2020. Thus, if you get a platform to learn the art & science of optimizing your web page and website, you can crack an SEO interview and harvest a bright career in SEO. Refer to the below list of top SEO courses and tune on to a whole new world of SEO:

1). SEO Fundamentals Certification Course by SEMrush Academy

Image Source – TopSEO

SEMrush is one of the most popular names in the field of SEO offering excellent analytical tools. Almost every expert follows the website for its meaningful SEO insights. It has a learning centre, SEMrush Academy that helps budding professionals to nurture their SEO skills.

If you are planning for SEO certified courses to become a specialist, you must opt for this course. It is curated by popular SEO experts Greg Gifford and Bastian Grimm. Know more about this online self-study SEO course.

What you will learn here:

  • Search engine basics
  • Technical SEO
  • Link signals
  • On-page signals

2). SEO Training Course: Building Sustainable Traffic for Business Growth by HubSpot Academy

Image Source – HubSpot

This course by HubSpot will help you learn SEO and earn a certificate of completion. Freshers and SEO beginners can sign-up for the course and learn how to rank#1 on Google in no time.

You get an in-depth understanding of how to optimize your website and what tactics you must follow to get superior results.

What you will learn here:

  • SEO strategy for any business
  • Link building in SEO
  • HubSpot insights to rank on page 1
  • Guest blogging acumens

3). SEO Training Course by Moz

Image Source – Moz

This Udemy SEO course equips you with the importance of SEO and the ways to optimize the website to boost traffic from search engines. It also teaches unique elements of SEO that an SEO expert should know.

What you will learn here:

  • SEO strategy
  • Keyword research
  • On-page fundamentals
  • Off-page SEO fundamentals
  • SERP features with featured snippets
  • SEO reporting

Other Popular Search Engine Optimization Courses are:

  • Certified Search Engine Masters Course by Digital Vidya
  • Advanced Search Engine Optimization Training by Simplilearn

Key Take-Aways:

Even if you don’t know what SEO is, and want to get started with this career, it is not too late! Start now take up SEO certifications and grow as a splendid SEO professional. Earning a certificate will surely help you understand the concepts of SEO, and at the same time help you get a well-paying job in SEO.

So what is your final take on pursuing SEO certification? 


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About the Author

Akshay Agarwal