Digital marketing has brought about a revolution in the field of product and service marketing. Growing consumer dominance has led the companies to explore more options to reach out to them efficiently and offer better services, and this, in turn, has created new employment opportunities. To cater to a wide range of consumer base, organizations seek skilled professionals with a thorough knowledge of the subject. This article will help you to prepare well for your upcoming interview with some most commonly asked digital marketing interview questions and their answers.
Top Digital Marketing Interview Questions and Answers
To learn more about digital marketing, read our blog on – What is digital marketing?
The article is segmented basis different digital marketing specializations –
- Brand Marketing Interview Questions
- SEO Interview Questions
- SEM Interview Questions
- Social Media Marketing Interview Questions
- Generic Digital Marketing Interview Questions
Brand Marketing Interview Questions
Q1. Why is digital marketing preferred over traditional marketing?
Ans. This is the era of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are –
- Higher internet penetration
- Easy analysis, better tracking of leads and performance & usually better performance-focused ROI
- Better interaction with customers
- Faster / Real-time optimization
- Global reach
- Easy access to product/service information for consumers
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Q2. What are the different types of digital marketing
Ans. It is among the most frequently asked digital marketing interview questions.
Different aspects of digital marketing are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- E-commerce Marketing
Q3. What are the best ways to increase website traffic?
Ans. Some of the most popular and effective ways to increase website traffic include –
- Paid search, social media advertising, and display advertising
- Content marketing
- Writing crisp and interesting headlines
- SEO activities including content optimization
- Targeting long-tail keywords
- Guest blogging
- Seeking referral traffic
- Posting content on LinkedIn
- Implementing schema microdata
- Linking Internally
- Email marketing
Q4. Explain inbound marketing and outbound marketing.
Inbound marketing – This includes attracting customers and turning them into leads through different marketing channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc.
Outbound marketing – It involves reaching out to the targeted audience via more traditional forms of marketing, such as TVCs, radio ads, print advertisements, trade fairs, sales calls, and emails.
Q5. Can you tell the difference between branding and direct marketing?
Ans. Branding is a digital marketing strategy, where a company creates a name, logo, or design that can be easily identifiable as a brand name. It is a long-term process, achieved consistently and deliberately, and is believed to be one of the most effective ones.
Direct marketing is a digital marketing technique to reach out to potential customers through different mediums, such as emails, mails, pamphlets, catalogs, flyers, and others.
The basic difference between both is the time taken and mode to reach the consumers. Branding is done to build awareness, whereas direct marketing help companies reach out to their customers directly.
Q6. Which form of digital marketing is better: SEO or PPC?
Ans. Pay Per Click or PPC is a form of paid marketing where one can display ads in the sponsored results section of each search engine’s results page by paying a fee, while SEO is a free activity that helps to build traffic by achieving high rankings in the organic search results. One can’t say whether PPC or SEO is better, as it depends on business requirements and most importantly, budget.
Q7. Which are the most important digital marketing tools?
Ans. Some popular digital marketing tools are :
- Alexa Ranking
- Buffer App
- Crazy Egg Heatmaps
- Digital Point Keyword Tracker
- Google Analytics
- Google Keyword Planner
- Keyword Discovery
- SubmitExpress Link Popularity
- XML Sitemap Generator
To learn more about starting a career in digital marketing, read our blog on – Powerful Steps and Tips to Start a Career in Digital Marketing Industry
Q8. Name some marketing automation tools.
Ans. Some of the scalable digital marketing automation tools are :
- Constant Contact
Q9. What is content marketing?
Ans. Content marketing is a marketing technique for the creation and distribution of relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of driving them to be future customers.
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Q10. What is the need for content marketing?
Ans. A good content marketing strategy helps to –
- Increase your site traffic
- Generate brand awareness
- Educate the market
- Increase engagement with your brand
- Generate sales in the medium term
- Boost lead generation
- Increase the lifetime-value
- Reduce the cost of customer acquisition
Q11. “Content Marketing is a way to engage your target audience and grow your network of leads and customers” – Do you agree with this statement?
Ans. Good content does not focus on selling, but on bringing some benefit to those who read it, such as solving a problem, clarifying a doubt, or teaching something. Content marketing must focus on what the public wants – really useful content.
Leads and sales are just the consequences of this process.
SEO Interview Questions
Q12. What is the role of SEO in digital marketing?
Ans. SEO is the acronym for Search Engine Optimization and it helps your web page easy to find, crawl, categorize, and help it rank on the first pages of search results. SEO is a crucial digital marketing channel that involves several activities like crawling, scanning, and indexing, measuring pertinence and recovering.
Q13. What are the key areas for using keywords to optimize webpage ranking?
Ans. Keyword optimization is an integral part of SEO and is done on the title and content body. Key areas for keyword optimization include :
- Title Tag
- Meta Description
- H1 Heading
- Text Content
- Image Alt Tags
Q14. How will you determine if a link is a bad link?
Ans. Bad links are usually :
- Links from a low-authority or questionable domain
- Links pointing to irrelevant context and/or source
- Links embedded in the suspiciously keyword-matched anchor text
- Links pointing to a link exchanges
- Repetitive links
- Link from same anchor texts from different websites
- Links from sites not indexed by Google
- Spam links
- Paid links
If you look forward to having a successful career in SEO, then do read our blog – A Step-by-Step SEO Guide for Beginners to Kick Start a Career in SEO
Q15. What is the difference between indexed and crawled content?
Ans. The indexed and crawled content would be the same thing because crawling is when Google sends its bots to your site and collects information from your website. But indexed is also when Google already incorporates it into its search results. Can there be content that is crawled and not indexed? Indeed, there could be content that Google has crawled and has not been indexed when you have added the meta tag “no index” in the HTML code to this content, to this web page, to this post. In this way, even if that content is published on the Internet, Google would not be indexing it.
Check Out Top SEO Interview Questions & Answers
Q16. What is more profitable in the long term for a company, an SEM campaign or an SEO campaign?
Ans. If our goals are long-term, logically an SEO campaign. An SEM campaign needs a budget and if our profitability is designed for a long time, we will have to continually keep our budget active. In addition, all the work we do in SEO positioning will always be there and we simply have to maintain that SEO positioning.
Q17. Tell me the tools you would use for Keyword Analysis?
Ans. There are a number of tools used in keyword analysis. It can be divided into paid and free tools –
Free Tools – Google AdWords: Keyword Planner, AdWord & SEO Keyword Permutation Generator, Keyword In, Soovle, Google Autosuggest, Google Trends, WMS Everywhere, Ubersuggest, Wordtracker Scout, WordStream Free Keyword Tool, etc.
Paid Tools – Ahrefs, Keywords Everywhere, SEMRush, Moz Keyword Explorer, Majestic, SpyFu, etc.
Q18. What is the difference between No-follow and Do-follow links?
Ans. Technically, the only difference between a no-follow link and a standard “do-follow” link is the presence of the rel=”nofollow” tag.
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Q19. What is Google AdWords?
Ans. This is one of the most commonly asked digital marketing interview questions.
Google Adwords is Google’s advertising system, where the companies/advertisers bid on a set of keywords and get their ads to appear on search results. This is the most commonly used PPC advertising system.
Q20. How does Google AdWords work?
Ans. Google AdWords works on an auction system, which occurs every time a user carries out a keyword search. To get the most out of Google AdWords, your Quality Score and bid amount should be optimized. The better the Quality Score and bid amount, the better would be your ad positioning.
Q21. Name some Google AdWords ad extensions.
- Affiliate location extension
- Call extensions
- Promote extension
- Structured snippet extension
- App extension
- Sitelink extension
- Callout Extension
Q22. What is Google AdWords Remarketing?
Ans. A targeted digital marketing strategy helps marketers to reach out to people who have already visited their website but did not make a purchase or provide any lead. Google AdWords Remarketing helps in targeting the right people with the right ad, at the right time.
Remarketing, also known as retargeting, helps to increase conversion rates. ROI because the past site visitors may be familiar with your brand and may turn into prospective customers.
Q23. What is the limit for Adwords Ad characters?
Ans. For Adwords Ad characters, headlines and sub-headlines should not exceed 30 characters. Descriptions should be within 90 characters.
Q24. Differentiate between AdWords and AdSense.
Ans. Both AdWords and AdSense are a part of Google’s advertising network. AdWords allow the businesses to advertise on Google’s network, while AdSense enables publishers to reserve space for AdWords placements on their website.
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Q25. How you can improve conversion rates?
Ans. Conversion rates can be improved by testing different elements on site, especially on the landing page. One can also experiment with functionality, layout, and style on landing pages.
Q26. What is the difference between page views and sessions on Google Analytics?
Ans. Sessions represent a single visit to your website, while page views represent each time a webpage on your website is loaded by any user. A single session can have multiple page views.
Q27. What to do if an ad is unapproved?
Ans. Once you know why your ad is unapproved, start with fixing the problem there and then. After editing the ad, wait for the approval status. Do not panic as it can take one business day.
Q28. What is keyword streaming?
Ans. Keyword streaming is all about analyzing relevant keywords and choose the best among them for the website based on its target audience. It is an important SEO activity to get organic traffic and leads.
Q29. Which are the required parts of a Google text ad?
Ans. A Google text ad has 3 parts –
- Headline Text
- Display URL
- Description Text
Q30. What are long-tail keywords?
Ans. A long-tail keyword is a longer and more specific keyword phrase. Long-tail keywords usually have fewer search volumes but have a higher conversion value.
Also Read Most Frequently Asked SEO Interview Questions
SEM Interview Questions
Q31. What should be the ideal approach for effective PPC campaigns?
Ans. The ideal approach for an effective Pay Per Click campaign should be :
- Adding more PPC keywords to expand the reach
- Splitting ads into smaller segments to have a better Click Through Rate (CTR)
- Reviewing non-performing PPC keywords
- Refining landing pages to align with individual search queries
- Improving campaign relevancy by adding negative keywords
Q32. What are some of the hallmarks of a good PPC landing page?
Ans. A good PPC landing page should have:
- A clear call to action
- Trust symbols
- A powerful headline
- A list of advantages
- An image showing the context
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Q33. List some of the qualities of an effective PPC.
Ans. Effective PPC qualities are :
- Expansive – The keyword list should be growing and adapting.
- Good quality score – It should get more visibility at lesser costs
- Relevance – It lists targeted keywords.
- Exhaustive – It should cover the “long tail of search.”
Q34. What are some of the important components of a PPC campaign?
Ans. The important components of any PPC campaign are :
- Ad copies
- Landing page
- Bid amount
- Call to Action
Q35. Explain the benefits of PPC for Lead Generation.
Ans. Following are the benefits of using PPC for lead generation :
- Attracts relevant and potential users
- Helps to achieve immediate keyword rankings and traffic
- Bids on various stages of the digital marketing funnel
- Provides complete control of message for each funnel stage
- Effectively tracks the ROI
- Grows your leads database and markets them with other methods
Q36. Which are some popular PPC tools?
Ans. Some of the popular PPC tools are –
- Keyword planner
- Adwords Editor
- AdWords Wrapper
Q37. What is the conversion rate in PPC?
Ans. The conversion rate is the number of conversions divided by the total ad clicks.
E.g. If you get 10 conversions from 100 clicks, your conversion rate is 10%.
Q38. Why do we do a competitive analysis?
Ans. It is one of the most frequently asked digital marketing interview questions. In an answer to this, you can say –
Competition analysis is believed to be the strategic element. It is a very critical part while chalking out a company’s digital marketing plan. It is very important to identify competitors and evaluate their strategies to determine their strengths and weaknesses. It is tough to establish a product’s USP (Unique Selling Proposition) without doing proper competition analysis. Besides, it also helps to decide on strategies for attracting targeted consumers.
Q39. What is a responsive website?
Ans. It refers to a site created using Responsive Web Design (RWD). A responsive website is compatible with multiple devices and browsers and responds very well to user interactions.
Q40. Mention some bidding options.
Ans. Some of the popular bidding options are :
- Cost Per Click (CPC)
- Cost Per Thousand Impressions(CPI)
- Cost Per Action/Acquisition (CPA)
Prepare In-depth with Google AdWords Interview Questions
Social Media Marketing Interview Questions
Q41. What is the success metric of social media?
Ans. Social media is not just about likes and follows, if these likes and follows don’t convert into sales, leads, or boost your business, they are not adding any value.
*Here you would need to put forward some intelligent examples and focus more on audience engagement.
Read About – What is Marketing Research?
Q42. Name the key metrics to measure the success of paid search campaigns.
Ans. The success of paid search campaigns can be measured by the following metrics.
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Conversion
- Quality Score
- Wasted Spend
Q43. What do you understand by the quality score of an ad?
Ans. It is the rating given by Google of the quality and relevance of both keywords and PPC ads. It is multiplied by the maximum bid to determine the rank of the ad in the ad auction process.
Q44. Tell us some effective ways to improve the quality score of an ad.
Ans. The ad can have a good quality score if :
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Conversion
- Quality Score
- Wasted Spend
Q45. How would you use Twitter for business development?
Ans. Twitter is among the most imperative social marketing channels to boost the business, and the catch is the usage of the most trending hashtags, which can drive massive traffic to the website.
Q46. Of all the Twitter tools, which are your favorites?
Ans. Though there are many tools for Twitter, at the end of the day I think that the ones that are really useful are the ones that you use every day and they serve you.
Of all of them, I would first highlight TweetDeck, which is a tool to monitor Twitter activity in real-time, that is, to see what is being said around a certain hashtag, mentions, users, keywords, etc. Moreover, it also helps you to see what is being said, what is happening at that moment on Twitter.
The second is Tweet Binder. This tool helps us measure the impact of a specific campaign, including statistics, the number of tweets, most active users, etc. I would highlight that this tool has a very intuitive panel, very simple to use, but at the same time, it is very powerful.
The third one would be Buffer. It helps you to schedule tweets over time. So if you can’t be there at a certain time, on Twitter, you can leave that content and those tweets can be scheduled on the required date and time.
Q47. How would you use LinkedIn for digital marketing?
Ans. Using LinkedIn is an ideal way to boost brand image. With around 500 million users, it is a perfect place to communicate with the audience. One can answer the questions of users, participate in the discussion, and post brand relevant stuff to educate the users.
Q48. Why should we use YouTube for digital marketing?
Ans. It has become a very important social media marketing channel these days. We can present a better picture of the brand by creating interesting videos, which can help to boost SEO traffic, create brand awareness, expand social reach, and improve the ROI.
Q49. Is there a Facebook tool that allows me to publish in all groups at the same time to save time since I do it with more than fifty groups?
Ans. Well, even if that tool existed, I would not use or recommend it, because that would lead to spam in all those groups. In those groups, they will sign you as you always publish in an automated way and in a non-personal way. So I would really define those 50 groups, what different characteristics do each other have, I would start the conversation in a different way and on different days because there will be people who are also in many of those groups and they will not find it right if you post the same thing in all sites at once. So, rather, differentiate the strategy and also differentiate the days in the publication times.
Q50. Is it possible for an unofficial page of a company to be positioned organically above the official one?
Ans. Yes, it is possible. The reasons for a page to rank do not depend so much on whether it is the official page or not. If an unofficial page has more visits, people last much longer on that page than on the official page, people share it more on social networks, those would be much more valid reasons for that page to deserve to rank. So, official or not, you have to make very good pages, rich with relevant content that can compel the user to spend more time, share the content, and come back to your site.
Q51. How will you write a perfect marketing email?
Ans. The main motive of sending out emails to the consumers is to make them aware of the brand and connect with them on a personal level. While sending out any marketing mail, we should :
- Use a very strong and attractive subject line
- Keep the mail simple
- Landing page
- Address the user’s need rather than talking about the brand
- Keep the CTA hard-hitting and useful
Q52. What should be the ideal length of marketing emails?
Ans. A marketing email should not be very long and clumsy. It should convey all the important information in the first or to the max the second line. The entire mail should be read within 10 seconds.
Q53. Tell me what KPIs you would use in social media reporting.
Ans. The most popular key performance indicators in social media reporting are –
- Traffic data
- Active fans/followers
- Brand mentions
Q54. How will you Increase the CTR?
Ans. A Call to Action (CTA) button plays a major role in improving the CTR, as people tend to take action when they are asked to do so. So using hyperlinked tabs of Click Here! Know More! Shop Now! etc., can help to achieve an improved CTR.
Q55. How will you write a great CTA?
Ans. A CTA button should be simple, loud, and very clear. To create a perfect call to action, we should
- Keep the CTA button visible and upfront
- Use action-oriented language
- Create urgency
- Talk in the first person
- Keep it short and sweet
Q56. Have you ever heard of Google My Business? If yes then shed some light on it.
Ans. Yes, it is a service offered by Google, where a business can be listed on the Google search engine to have improved visibility. It requires :
- Adding and updating business information
- Adding photos of the business
- Interacting with consumers
- Responding to Google reviews, on time
- Managing business information
Q57. What is Google Trends?
Ans. It is another very useful service by Google, which monitors the popularity of a keyword in a particular region in a particular time frame. It uses real-time search data to understand user behavior.
Q58. Should we use G+ for digital marketing purposes?
Ans. Being a service of Google, G+ was started as a viable alternative for Facebook, but unfortunately, it didn’t work for most of the businesses and thus it is not recommended for digital marketing purposes.
Q59. How will you avoid the Google penalty?
Ans. Google penalty can be avoided by ensuring –
- The website is simple, clean and well-performing
- The website is mobile-friendly
- The website is user-friendly
- Links are not broken
- Content is not duplicate
- Smart keywords and tags are used
Check Out More Social Media Interview Questions and Answers
Generic Digital Marketing Interview Questions
Q60. When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?
Ans. Well, it would be one of the most important issues when remodeling a website. You have to save the old URL structure and, when creating the new website, try to always keep the same URL and content structures. If we have changed the web a lot and we have lost that initial structure or we cannot maintain it for some important reason, what we would have to do is, through 301 redirects, to the old URLs redirect them to the new URLs. This way, we do not lose the positioning and you keep exactly the same as you had earlier.
Q61. Why should you take up digital marketing certification? Is that even relevant?
Ans. Of course, it is relevant. Certification helps to gain and enhance your authorization at the professional level and adds value to the work. You will get to learn new skills and establish knowledge of the subject. Besides, it helps explore new work opportunities at professional organizations.
Q62. What is AMP?
Ans. AMP is an acronym for Accelerated Mobile Pages, it is a project from Google and Twitter to make very fast mobile pages. AMP is an open-source library that helps to create lightweight and fast loading web pages. It has enabled online marketers and publishers to create mobile-friendly web pages, which can be supported on different platforms, and is more compatible with all types of browsers.
Q63. How do you stay updated with new digital marketing trends?
Ans. This is one of the most commonly asked digital marketing interview questions. Digital marketing is a dynamic field and businesses want to employ highly skilled professionals, updated with the latest market trends. It is imperative that you follow blogs, podcasts, and webinars to keep yourself abreast of the updates. Fields like SEO are very dynamic as Google’s algorithms change very often. Tell the interviewer how you follow the most popular blogs and forums like Social Media Examiner, Mashable, Neil Patel blog, etc. You can also talk about network and marketing events where you interact with people that in turn help you enrich your knowledge.
Never say that you never do anything to keeping yourself updated with digital marketing news, else the follow-up digital marketing interview question can lead you into trouble.
Also Read>>How to Start A Career In Digital Marketing?
Q64. Do you think we are following some old school or wrong digital marketing tactics these days? How would you like to change it?
Ans. That’s why we said that you need to keep yourself updated on the latest trends. Do homework before appearing for the interview – go through the company’s website, check its social media, the posts, how they respond to users on social platforms and their LinkedIn page. Going through the clientele is also a good idea. Even if you have found glitches on their social platform, you do not need to be very honest and point out every error. Just carefully assessed the social media strategies of the company, you would need to come up with things that can help them have a stronger presence on those platforms.
Q65. What enticed you to this digital marketing vacancy?
Ans. Now it’s the time for you to recall the job posting and come up with the stuff that really attracted you to the vacancy. It could be the brand name, the opportunity, the designation, the location, or anything else. You need to understand the psyche of the interviewer, he is trying to know if you have made good research about the company, its products, and services or you are just interested to change your job?
You need to focus on the role and say that how you wanted to work for one of the best organizations in the domain and how you believe that the opportunity can be a stepping-stone in taking the career ahead.
This marketing head interview will help you to understand the job responsibilities of marketing professionals in a better way.
Q66. How do you think your knowledge of digital marketing will benefit our company?
Ans. Your answer should be all about describing your personal experience working as a digital marketing professional. Think about the skills that you have earned over the years and how would they benefit the business. It is always a good idea to mention any campaign you have successfully taken up recently and how such experiences can be relevant to the business you are being interviewed for. The interviewer wants to know what makes you different from the other candidates in terms of knowledge, experience, expertise and wants to make a decision.
These are some of the most common digital marketing interview questions you may be asked in your interview. Get ready with answers to these digital marketing interview questions. Your dream job is not far away!
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