Digital Marketing Certification: All You Need to Know About

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What is Digital Marketing Certification

The growth of the internet has helped digital marketing become a core part of any organisation’s marketing plans. The world’s internet penetration percentage rate is around 49% and is growing every year. In 2015, 40% of the world’s population had access to the internet, whereas it was only 1% in 1995.

Digital marketing will have a great impact on the way businesses sell products or services and organisations will look to strengthen their talent pool by hiring the best professionals in the industry. Enrolling in a digital marketing course will surely help reap the benefits in future as the number of jobs related to it are increasing day by day.

This article will cover:

  1. What is Digital Marketing?
  2. Top Digital Marketing Certifications
  3. Eligibility for a Digital Marketing Certification
  4. Benefits of a Digital Marketing Course

What is Digital Marketing?

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

From the definition, one can understand that there is a huge scope for digital marketing and there’s a huge spectrum of assets associated with it. Some of the common activities in digital marketing are search engine optimisation (SEO), content marketing, inbound marketing, social media marketing, pay-per-click (PPC), and e-mail marketing.

Also Read>> Digital Marketing – A Lucrative Career Option!

Digital marketing certifications – Boost your career

A digital marketing certification can help you to start a career or improve your prospects in the field. Looking to get certified? Check out some of the popular certification courses that will help you to be an expert in the field:

  • Certified Digital Marketing Master Course: This certification course, developed by experts in the industry, offers the candidates with hands-on expertise on the fundamentals of digital marketing. It covers common tactics in digital marketing like SEO, e-mail marketing, SMO, SEM, and web analytics.

  • Advanced Content Marketing Certification Training: Content is one of the important parts of digital marketing. This certification course validates a candidate’s skills on scribing articles that build website authority and generate inbound links.

Also Read>> How to Start A Career In Digital Marketing?

Also Read>> Top Digital Marketing Interview Questions and Answers

Eligibility for a digital marketing certification

The best thing about a digital marketing certification is that there is no specific eligibility criteria for getting one. Any graduate who is interested in digital marketing can go for a certification course and get the requisite skills to start a career in the area. It does not matter if you have a science or humanities background; digital marketing is all about learning the techniques and keeping updated with the latest methods used in the industry.

Benefits of a digital marketing certification

You can establish your skills and competencies in the field with a certification in digital marketing. Get to learn some of the following benefits of a certification:

  • With the growth of the internet, the importance of digital marketing will grow and this will lead to a greater demand for professionals who are experts in the field. With a certification, you can expect a lot of opportunities from some of the best organisations in the world.
  • A certificate will help you to showcase your skills and knowledge in various techniques in front of the management; helping you get the career visibility that might lead to a promotion.
  • Better skills will bring in better job profiles, and a better job profile means a better salary package.
  • If you are new to the field, a certification course can even help you to start a successful career.


Digital marketing will gain a lot of ground in the coming years in terms of popularity among the businesses. Aspirants should know that with a digital marketing certification they can have a better opportunity to be a part of this lucrative industry.

Naukri learning offers a wide range of digital marketing certification courses developed by some of the professional experts to help you gain skills and improve your career prospects.

About the Author

Hasibuddin Ahmed

Hasibuddin Ahmed

Hasib is a professional writer associated with He has written a number of articles related to technology, marketing, and career on various blogs and websites. As an amateur career guru, he often imparts nuggets of knowledge related to leadership and motivation. He is also an avid reader and passionate about the beautiful game of football.