Career Spotlight – Digital & Social Media Marketing Strategy

5.00 avg. rating (96% score) - 1 vote

Digital and social media marketing have been the most powerful ways for the businesses to reach out to their customers. Platforms like Facebook, Twitter, Instagram, and Pinterest are the most popular ways to connect with the niche and is a great marketing strategy that has done wonders for many businesses. With the help of a foolproof digital and social media marketing strategy, you can –

  • Validate your brand
  • Bring a remarkable success to your business
  • Create devoted brand advocates
  • Witness a boost in leads and sales
  • Improve your customer service

Marketing strategists require to know the best practices that can contribute to an exponential business growth and this can be achieved through a comprehensive and tailor-made digital marketing certificate programs online. Courses like Executive Program in Digital & Social Media Marketing Strategy by Indian Institute Of Management Calcutta have well-defined training modules that help the participants understand the concepts well. Job opportunities are available across different domains like FMCG, Internet, product, tech, consumer electronics, machinery, logistics, retail, e-commerce and many others.

Why Should You Take Up A Social Media Marketing Strategy Course?


A smart digital and social media marketing strategy will help you and your business by mapping your social media activity and turn a website visitor into a paying customer. Digital and social media marketing strategists require to closely follow the market trends and analyze competition to have an edge over them. Digital and social media strategies need to be tightly integrated with public relations, business website, demand or lead generation, as well as marketing activities and strategies.

Some of the prime reasons why should you choose digital and social media marketing strategy courses, are –

  • Job opportunities across different industries
  • Skilled professionals seal great remunerations
  • Competitive edge over other professionals
  • Open to individuals from different professional backgrounds
  • Opportunity to work with big brands like Google, LinkedIn, Facebook, Amazon, etc.


What Skills Do You Need To Become A Digital & Social Media Marketing Strategist?


  • Strong command over marketing tools and strategies like SEO, SEM, content marketing and others
  • Data analysis and extraction skills
  • Sales and marketing channel expertise
  • Visual storytelling ability
  • An analytical bend of mind
  • Creativity
  • Community building
  • People management
  • An attention to detail
  • Time management and ability to perform in tight deadlines
  • Excellent communication skills
  • Team management
  • Ability to work with cross-functional teams


Which Digital &Social Media Marketing Strategy Courses Should I Take Up?


A right course will help to develop the right skills sets to take up digital and social media marketing for your business. It is imperative to choose the course that is at par with the industry standards and has a well-defined curriculum.

Some of the top Digital & Social Media Marketing Strategy courses that can help any supply chain professional to grow in their career are –


Top Digital & Social Media Marketing Strategy Jobs for Marketing Professionals


  • Digital Marketing Specialist
  • SEO Specialist
  • SEO Project Manager
  • Lead Generation Specialist
  • SEO strategist
  • Digital Marketing Lead
  • SEM Executive
  • SEM Lead
  • Manager – Digital Marketing
  • Paid Search Marketing Manager
  • Paid Advertising Specialist (SEM/PPC/Display)
  • SEM Analyst
  • Senior Brand Manager
  • Digital Marketing Strategist
  • Brand Ambassador
  • Online Marketing Manager
  • Campaign Manager
  • B2B Strategic Marketing Professional
  • Social Media Marketing Manager
  • Marketing PR Manager
  • Content Marketing Manager
  • Performance Marketing Professional


Top Recruiters Hiring Digital & Social Media Marketing Strategists


  • Google
  • Facebook
  • LinkedIn
  • Twitter
  • Capegemini
  • HCL
  • Cognizant
  • Adobe
  • American Express
  • Paytm
  • Airtel
  • Microsoft
  • Unilever
  • Titan
  • Barclays

About the Author

Aditya Dixit

Topics : Career Advice