Digital Marketing – A Lucrative Career Option!

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digital-marketing

 

There were times when every product/service was marketed by word-of-mouth or door-to-door marketing. Supported by cutting-edge technology, marketing today is far more targeted and personalized in publicizing a product or service as compared to traditional methods. The world today has gone digital with the Internet enabling information to be available on computers, mobile phones and even television cable networks. Some of the latest Digital Marketing techniques include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Social Media Marketing, e-mail/SMS direct marketing, advertising, e–books and many other digital ways. With so many segments in Digital Marketing, the need for professionals in these fields has grown immensely. Let’s find out why opting for a Digital Marketing profession is a wise step.

 

Here to Stay!!

 

We all know that manufacturing of products and delivering services will never ever stop and along with that, the need for marketing of those products /services. With marketers using television, mobile phones & the internet as media, these channels of communication are here to stay indefinitely. Hence, one can be assured that if he/she opts for a career in Digital Marketing, there are very thin chances he/she will face a job crisis ever.

 

Skills for Life!!

 

Though one might feel intimidated at the number of tools and the level of technology intervention in most aspects of digital marketing, it really hinges on some of the most basic and core skills that every professional must incorporate irrespective of their work profile. Creativity, innovative thinking, consumer research and targeted communication are some of the essential skills that you must develop and continue to sharpen to succeed in any field, more so in Digital marketing. Developing these key skills will also ensure that you make a smooth transition not only from a traditional marketing to a digital marketing profile but you also can effortlessly move across the various domains of digital marketing. For instance, a content marketing professional or a content writer can very quickly pick the tricks of the trade and switch to SEO. A simple SEO certification course can help you learn relevant topics and become job ready in the particular domain of your choice.

 

Hyper-personalization is the buzzword!

 

We all have individual choices and preferences, digital marketing, unlike traditional media, offers us choices tailor made to our needs and online behavior. This greatly increases the probability of marketers talking to the right audience about exactly the things they need. Digital Marketing is all about comprehending the mindset of customers and promoting the product or brand with tools like SEO, Social Media, Analytics, Search and Display Advertisements, E-Mail marketing, and so on. Understanding trends, creating content, promoting products/services through social & other online media and ultimately generating traffic to augment revenue. Does this not seem exciting?

 

Be valued at all kinds of work places!!

 

Organizations at different levels have different requirements in terms of marketing. Large & established organizations focus on marketing of new innovative products and services they come up with; mid-sized organizations endeavor to present them better than their competitors and new startups concentrate on establishing their own brand name and the specialty/newness of their products. Therefore, whatever be the level of the organization it will for sure need marketing as much as the capital to run the show.

 

Be your own Boss!!

 

After acquiring in-depth knowledge of how marketing is carried out as per organization needs and how promotional strategies are created for a brand or product/service, one develops a sense of vision for future products & services. Moreover, art like digital marketing provides power to alter demand of a specific product/service in future. With such profound awareness & an idea for new product/service, we can always fulfil our dream of being an entrepreneur. And not just create and market products, we may also establish marketing agencies to provide Digital Services to clients.

Digital Marketing is the fastest flourishing field in the present marketing arena. It is growing by leaps and bounds and at a much rapid pace than seen by previously hot mediums like TV, or Print. Most significant advantage of Digital Marketing is that it benefits both ways, to the marketers as well as consumers.

The question that would have started bothering you by now is where to find genuine and most industry relevant courses for learning the skills of Digital Marketing. A handful of experts in e-Learning industry have taken the initiative with Naukri Learning to provide certification in the fiercely booming domain of Digital Marketing. You have the added benefit of choosing the course that align best with your possible time commitments. So don’t wait, enroll in our digital marketing certification now!!

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About the Author

Puneet Kumar

Puneet Kumar

Puneet is a Post Graduate in Marketing Management from the University of Aberdeen, a writer, and Digital Marketing enthusiast. He writes professionally for resumes, websites, company profiles, and blogs. With a wide-spectrum understanding across various industries and domains, he has scripted success stories for thousands of jobseekers. He loves to read and travel in his free time.

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