This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure.
Web Design: Strategy and Information Architecture course focuses on UX or user experience challenges early on. Undertaking this course will bring a design-centric approach to user interface (UI) and user experience (UX) design, thereby offering a practical, skill-based instruction which will be centered on visual communication and not marketing or programming alone. It will help in the right form of research, planning, goal setting, user interaction, content structure content, and development of interactive sequences. | Web Design: Strategy and Information Architecture covers concepts of interactive media such as digital kiosks, games and apps. | Web Design: Strategy and Information Architecture includes the first half of a large scale project based on developing a comprehensive plan for complex websites which further defines the strategy and scope of a website. | Other aspects covered would include: job descriptions in the web design industry, applicable UX and UI skills, difference between native apps and websites, difference between agile vs. waterfall approaches, user personas and site personas and user testing. | After finishing the course, Web Design: Strategy and Information Architecture, one can design contemporary and responsive websites.